Draw-Tite Unveils New Look at 2016 SEMA Show

FSF Staff November 2, 2016

Troy, MI – Draw-Tite®, North America’s Favorite Hitch and a brand of Cequent, a division of Horizon Global Corporation (NYSE: HZN), one of the world’s leading manufacturers of branded towing and trailering equipment, will unveil its new look at the 2016 SEMA show in Las Vegas, NV.

drawtile

1 of 1

In addition to the new packaging, which will include the use of iconography to make matching towing accessories simple and increased emphasis on the ‘D’ in the Draw-Tite name to make brand recognition on the road more discernable, several other updates will also be on display. Some of the updates include an innovative, one-piece carbon-forged design, featuring a patented interlock one wrench tightening system, and a vehicle recovery system, which includes a vehicle recovery ring with 360 degree rotation and 180 degree pivot for recovery in uneven terrain.

 “Draw-Tite is an iconic brand. It has been around for more than 70 years, is Tested Tough™, and is trusted by dealers, installers, and consumers alike,” said Francis Bernart, divisional marketing, product management, and engineering officer of Cequent. “But it’s also important to freshen up the image from time to time so that the look and feel resonate with the users across the board.”

Also on display at this year’s SEMA show will be a ball mount utility brush that mounts conveniently to the ball mount bar for easy removal of sand, grass, dirt, and mud, and a dual receiver to extend a receiver hitch and provide a second receiver opening for bike racks and cargo trays while hauling a trailer.

Products and information on the above will be available in Horizon Global’s booth #30087 during the SEMA show, held at the Las Vegas Convention Center in Las Vegas, Nev. The show runs from Tuesday, November 1 to Friday, November 4, 2016.

###

About Cequent™ Performance Products, Inc.
Cequent Performance Products, Inc. is the industry’s largest manufacturer of towing and trailer aftermarket products. Each product is engineered and tested to meet and often exceed the industry’s highest standards. Product focuses include vehicle specific trailer hitches, electric trailer brake controls, fifth wheel hitches, gooseneck hitches, weight distribution systems, cargo management, custom designed and standard electrical harnesses, trailer jacks, couplers, and more. Brand names include: Bargman®, Bulldog®, Draw-Tite®, Fulton®, Hidden Hitch®, Pro Series™, Reese®, ROLA®, Tekonsha®, and Wesbar®. Cequent is a subsidiary of Horizon Global Corporation. For more information, visit CequentGroup.com.

About Horizon Global Corporation.
Headquartered in Troy, Michigan, Horizon Global Corporation (NYSE: HZN) is a leading designer, manufacturer, and distributor of high-quality, custom-engineered towing, trailering, cargo management, and related accessory products for original equipment, aftermarket, and retail channel customers on a global basis. Our mission is to utilize forward-thinking technology to develop and deliver best-in-class products for our customers, engage with our employees, and realize value creation for our shareholders. For more information, visit HorizonGlobal.com.

Bargman®, Bulldog®, Draw-Tite®, Fulton®, Hidden Hitch®, Pro Series™, Reese®, ROLA®, Tekonsha®, and Wesbar® are either registered trademarks or trademarks of Cequent Performance Products in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Investor Contact:
Maria C. Duey, Vice President, Corporate Development and Investor Relations
Phone: 248-593-8810
Email: [email protected]

Media Contact:
Angela Howard, Manager, Public and Media Relations
Phone: 734-656-1409
Email: [email protected]

Join the Discussion