Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to innovate and perfect fake baits to precisely mimic the prey that our target species actively seek in their natural surroundings. However, in waters around the world game fish feed on schooling prey, and it wasn’t until the i... Read More

While nearly every pelagic game fish will attack a live goggle eye, these highly regarded baitfish are notorious for leading anglers down long, sleepless roads—often times with nothing to show for their efforts. Though these super scad can be captured year-round from Jupiter to Key West, lunar phase is perhaps the most significant factor affecting their disorderly behavi... Read More

Few fish generate the excitement level of a lit wahoo. These revered pelagic predators are natural born killers with a camouflage coat of armor that allows them to melt into their open ocean surroundings with ease. The fastest and largest mackerel found in the Atlantic, wahoo are perfectly adapted aquatic assassins with razor sharp teeth complementing streamlined, torpedo-... Read More

Evolution takes place as a result of advances made over time. As boaters, our daily pursuits are fueled by technological innovations. With impressive effeciency, reliability and performance attributes, outboard propulsion is relied upon worldwide and continuous innovation within the industry has led to incredible advancements in diesel outboard technology. Though the few e... Read More

From backcountry to blue water, the islands that make up the Florida Keys yield access to some of the most productive fisheries in world. Among the most popularized venues near this historic island chain are the numerous offshore seamounts, locally known as the humps. In contrast to the sloping continental shelf that’s largely devoid of life, these deep water structures ... Read More