ShoreMaster/HydroHoist Acquires Neptune Boat Lifts

ShoreMaster/HydroHoist Acquires Neptune Boat Lifts

Fergus Falls, Minn. and Fort Lauderdale, Fla. – ShoreMaster, LLC, which merged with HydroHoist, LLC in 2019, announced this week the acquisition of Neptune Boat Lifts, Inc., the premier salt-water boat lift brand based in Fort Lauderdale, Florida. Co

“Humminbird” Introduces the APEX™ Series!

“Humminbird” Introduces the APEX™ Series!

Humminbird® Introduces the APEX™ Series: A Premium MFD with a Full-HD Display, First-Class Sonar and Networking Options  RACINE, Wis., Nov. 16, 2020 – Humminbird® announces the next level in fish finder technology with the launch

Albemarle Boats & Spencer Sportfish Announce Partnership and Plans for 53′

Albemarle Boats & Spencer Sportfish Announce Partnership and Plans for 53′

Albemarle Boats and Spencer Sportfish Announce Partnership and Plans for 53 Footer   Prior to the opening of the Fort Lauderdale International Boat Show, Albemarle Boats and Spencer Sportfish announced a newly formed partnership between the two

Pursuit Unveils the Flagship of its Sport Line and  the Largest Pursuit Ever Built – the S 428

Pursuit Unveils the Flagship of its Sport Line and the Largest Pursuit Ever Built – the S 428

October 22, 2020, Ft. Pierce, FL Pursuit Boats’ popular Sport family  of outboard center console boats has expanded to include the all new  S 428. Pursuit introduced the new S 428 to marine media professionals  and VIP attendees last w

Strength in Numbers

Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to innovate and perfect fake baits to precisely mimic the prey that our target species actively seek in

Safe Travels

Safe Travels

Few things are better than a day on the water, right? The sun and wind in your face, water lapping calmly against the hull. It’s peaceful. Relaxing. Stress relieving. If you’re more of the adventurous type, then maybe you’ll strap on some water skis

Boston Whaler – 380 Outrage

Boston Whaler – 380 Outrage

Boston Whaler is a widely recognized name within the boating community, boasting an incredibly extensive line of vessels ranging from 11 to 42 feet in length. While many mariners associate Boston Whaler with the manufacturer’s famous small boat model

Making a Monster

Making a Monster

Of the hundreds of articles I’ve written over the years, this one is the most heartfelt. What you are about to read is not fiction. Good and bad, it is to the best of my recollection a brief summary of how we got to where we are today. While you may

Welcome to the Water

Welcome to the Water

Although the industry continues to excite with the race to release the next BIG thing, the newest breed of 23- to 27-footers provides great returns with vessels that are designed to maximize time on the water through exceptional efficiency, versatility

Gearing the Future

Gearing the Future

Shimano is recognized worldwide as the leading manufacturer of the smoothest, fastest and most powerful saltwater fishing reels in existence, but it’s not by chance the reels are placed on such a high pedestal. Rather, a lifetime of innovation has le

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