• Rapala®: A Trusted Name

    June 16, 2014
  • The Power Of Perception

    Get Your Hands On The Hottest New Illusion Baits

    January 15, 2014
  • Wicked Weaponry

    Increase Your Odds With Technique Specific Rods

    November 19, 2013
  • Beautifully Brutal

    Protect Your Eyes From The Sun’s Damaging Rays

    September 18, 2013
  • Freedom Of Choice

    Custom Built Or Off The Rack— Which Rod Is Best For You?

    July 31, 2013
  • Twist Of Fate

    Across Florida And Beyond, Spinnerbaits Tempt Big Bass Year-Round.

    July 25, 2013
  • Critter Control

    Unusual Baits Fool Big Bass

    July 16, 2013
  • Power To Penetrate

    A Wide Gap Worm Hook For The 21st Century

    May 15, 2013
  • Revolution Evolution

    Spinning vs. Baitcasting Which freshwater reel is right for you?

    November 26, 2012
  • Blistering Baitcasters

    With so many options on the market, what to look for in a new reel depends on your style of fishing.

    April 14, 2011
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