Fresh Facts

Modern technology gives competitive anglers the winning edge.

It’s no secret that technology is changing the way we find and catch fish. From high-definition sonar systems to the latest rod and reel technology, the advancements available to eager anglers are truly astounding. Thanks in part to the modernization of essential tackle and accessories, fish really have nowhere to hide. More so than any other group, competitive bass anglers are at the forefront of angling technology. With so much at stake, innovative manufacturers work hard to provide professional fishermen a competitive edge.

With so many options on the market, what to look for in a new reel depends on your style of fishing.

You can't argue with the popularity of bass fishing. Without a doubt the most common form of fishing across North America, bass anglers are seriously in a class all their own. And while most big game anglers feel that the world revolves around blue water brawls, the truth of the matter is that the freshwater market has a stronghold on the industry.

Full Moon…New Moon…No Moon…Does Any Of It Mean Anything Or Is It Something Else Altogether.

By now I'm sure you're fully aware moon phase plays a huge role in favor of and against saltwater anglers. But is the story the same for our landlocked brethren?

The lunar debate among the freshwater angling community rages on and is likely the most disputed subject related to freshwater fishing. A number of professionals swear the precise moon phase had a role to play in any successful outing. Others claim the phase of the moon has no measurable effect on the success or failure of any freshwater fishing trip. One thing we know for certain; few fishermen have ever been able to provide concrete evidence either way.

From Selection to Execution, Make the Most of Your Trolling Motor

Of all the gear available to freshwater anglers, trolling motors are arguably the most important of all aftermarket additions. Boatloads of tackle will ultimately aid in your overall success, however, precise boat control in tight quarters is one of the easiest ways to help you catch more and bigger bass.

Rapid Fire Outsmarts Wily Largemouth

Everyone's heard and maybe even shared stories themselves about the one that got away. Unfortunately, you can't always come out on top. Regardless of the target in the crosshairs, anglers who educate and prepare themselves accordingly before going to battle have a greater likelihood of success.

While there are literally thousands of lures on the market, they are all designed to perform under certain scenarios and weather conditions. In many cases, success or failure will be a direct result of not only what offering you use, but the way you use it.