Lately, we've heard the word "competition" come up in conversation on multiple occasions. Potential clients have commented, "We advertise with the competition" while others have questioned, "and do your readers also buy the competitors' magazines?"
This prompted us to take a hard look at the "competition" and share our point of view. For starters, let's make it clear; we do not consider the "competition" competition at all. Rather, we're sincerely honored to be mentioned in the same circle with such legendary titles and feel each publication has its own niche.
To answer another question that often comes up in conversation—yes, we read Florida Sportsman, Sport Fishing, Marlin, Saltwater Sportsman, Pacific Coast Sportfishing, Big Game and other leading titles. Not only is it important for us to keep up with what the other guys are doing, it's fun to see the tactics and techniques anglers all over the globe are utilizing. Anyone who was under the impression we weren't perusing the pages of other fishing magazines is simply mistaken. As a matter of fact, we have a special rack in a special place where we keep them all. At some point, Mr. McDonald's ate a Whopper for lunch, and I am sure that the Pepsi taste test team has sat around a table and cracked open an ice cold can of Coke. Why wouldn't we do the same?
Frankly, we find Sport Fishing and Saltwater Sportsman in particular, inspiring. These are extremely professional magazines that are very well designed and full of valuable information. Marlin, another one of the 50 or so monthly magazines produced by the same publishing giant, highlights ultra high-end convertibles and express style sportfishers. One day we, too, would like to fish St. Thomas in a multi-million dollar Merritt. Regardless, we need to put put our own ambitions aside and provide credit where credit is due. You guys are all at the very top of your game. Please keep up the great work.
It's perplexing but till this day when other titles come up in conversation, people whisper the magazine name as if saying it aloud will somehow offend us. We always chuckle when someone does that. The truth is that along with family owned and operated Florida Sport Fishing, which is written, designed and published exclusively by Florida fishermen for Florida fishermen, we encourage you to subscribe to as many other magazines as possible. Successful anglers have a well rounded library of resources and know that consuming as much information as possible simply enhances their on the water experiences. Please, enjoy them all and if you have a favorite, don't be afraid to let everyone know.
Cover Contest: Last Chance
Does your stroke have swagger? Our 1st Annual Cover Contest is winding down. Email high resolution art to firstname.lastname@example.org or mail CD, DVD, or flash drive to: Florida Sport Fishing, PO Box 5089, Lighthouse Pt. FL 33074 Attn: Cover Contest. Submissions accepted in .tif or .jpeg file formats. No limit to number of entries. Image must be original painting or illustration containing saltwater specie(s) found in state waters. From ballyhoo to blue marlin, every fish has a chance. Photography not considered. Submissions evaluated on originality and technicality. Entries must be received on or before March 15, 2011. Winner receives framed May/June cover featuring winning art, lifetime subscription, official apparel, tackle and accessory samples, and more…