Livingston Lures — A New Way To Attract Fresh and Saltwater Gamefish with Vibration, Sound and Eye-Catching Action

For Immediate Release

Exclusive Combination of Sight, Sound and Natural Swimming Motion Triggers the Senses of Hungry Predators

Livingston Lures, an SPFM L.P. company headquartered in San Antonio, Texas, has quietly built a reputation among top freshwater and inshore saltwater anglers for realistic, premium quality hardbaits that flat-­out catch fish. Now, with the introduction of a full roster of new lures featuring advanced vibration, sound and strike triggering visual technology at the 2012 ICAST Show in Orlando, Florida, the company is set to make some noise — quite literally.

This global fishing tackle trade show will witness the launch of a new Livingston Lure product line, developed over a period of years by avid angler and lure innovator Robert Castaneda. This new line of products will include a wide range of lures designed for fresh and saltwater fishing applications, including new shallow-­ and deep-­running crankbaits, lipless crankbaits, topwater baits, jerkbaits and wakebaits.

The heart of these new lures’ success is a proprietary internal sound chamber that emits a combination of sounds designed to attract fish and trigger aggressive, reactionary strikes. Advanced rattles inside the chamber send out underwater vibrations as the lures are worked, which are picked up by the lateral lines of predatory gamefish to draw them in for a closer look. This added sensory trigger not only extends the bait’s “zone of influence,” it helps draw strikes in low-­light or murky water conditions when predators depend on multiple senses to locate food.

What really separates Livingston Lures, however, is exclusive electronic sound technology that, when activated by water, periodically emits a “croaking” noise that simulates the natural sound of a panicked baitfish dependent on lure motion, this feature gives Livingston Lures an added sound component that “calls” to fish even when the lure is stopped. Expert anglers know that some of the best strikes come as a bait is allowed to suspend in the water column or sit motionless on the surface. The fact that these new lures are always working to trigger strikes — even when absolutely still — gives anglers the confidence they need to slow down their presentations and refine their “dead-­stick” techniques.

Many new Livingston Lures models add another key visual component to trigger strikes from fresh and saltwater gamefish — internal LED lights. Activated by water, these lights softly and naturally fade in and out, and cycle with the electronic baitfish “croaking” noise. Select Livingston crankbait models feature red LED eyes; while topwater baits feature a “Fire Tail” design with red LEDs at the rear of the lure. This design provides an added attractant to fish following these surface baits and needing an added incentive to strike, particularly as the lure sits enticingly still above them.

Livingston’s new crankbaits and topwater lures designed for saltwater applications feature saltwater specific color patterns and incorporate green LEDs embedded in the eyes or tails, respectively.

“This new line of lures is not about gimmicks,” said Castaneda. “We’ve developed premium, proven hardbait designs that meet the highest standards for realism, swimming action and quality construction—and we’ve integrated new technologies in sound and visual attraction. At Livingston, we believe that the greater number of predatory senses you can trigger in fish, the more strikes you will get. This is particularly true when fishing in tough conditions or heavily pressured waters,” added Castaneda.

This lure-­developing prowess is supported by the distribution/marketing strength of Livingston Lures’ parent company SPFM L.P, a consumer products distributor with global presence and a 25-­year track record of success. This combination of Castaneda, together with SPMF L.P. CEO Fred Battah and C.O.O. Basil Battah, is planning the introduction of many new Livingston Lures models in the coming months and years, all based on this exclusive technology.