New and Innovative Products

New Product Addresses Old Need – Made from heavy duty welded aluminum, our new lockable rod holder for Ford F150 pickup trucks holds the rods at an angle to protect rods and reels during transportation, keeps them locked and secure, and opens up space in the truck bed to be usable for additional gear.

For Immediate Release

For decades Flip Pallot has shared his knowledge, enthusiasm and friendship with countless anglers in the pursuit of some of the most wary and challenging fish around the world.

Our Soapstone Thermal Stones will sustain the temperature of your chilled drink without watering it down or keep your warm drinks nice and toasty. PLUS these handy little rock cubes are Eco-friendly not only because they are reusable but because they are manufactured with soapstone from factory excess.

From protecting expensive rod handles to substantially increasing your grip and comfort while casting to and fighting fish, RodWrap custom fishing grips have you covered. Grips are available in 5 sizes and 14 different colors.

Aegis Marine is proud to introduce Florida Native Inshore Angling Guides. Developed by fishing enthusiasts, these topographical fishing maps provide anglers with resources that until now were available only to marine scientists and government agencies.

Hydra Shade HS-100, the 6 ft round Boat Umbrella, can be used on practically any boat, at the beach, or even on land! Its unique umbrella design allows wind venting without loss of sun protection. It is constructed of marine quality stainless steel and lightweight aluminum.

Using the latest LED illumination technology, Fox Deep Drop Lights made by Elias Hayek don’t fade like traditional chemical light sticks. With a battery life up to 75 hours, this proven deep drop light offers a consistent, high-intensity light that attracts fish and offers reusable light.

Designed to handle the extreme rigors of big game fishing, Engel Fish Bags feature a heat rejecting silver foil which prevents the sun’s long-wave radiation from tainting your catch, with polyurethane insulation further protecting your catch.

HAL-LOCK is the only outrigger pulley designed to eliminate halyard creep by locking halyard lines in place. Simply pull the locking lever back and the halyard is pushed into the soft urethane insert.

With years experience producing some of the most effective lures on the market, The Original Frichter Lures will be hitting the water again.

Introducing the revolutionary Quick Switch Lure. Designed with a unique two-piece, snap in design, this chugger head lure splits apart, allowing anglers to swap out lure colors without having to re-rig.