Exmark Products Enable Anglers to Mow Less and Fish More

For Immediate Release

Beatrice, NE (February 7, 2008) – Exmark mowers, the number-one selling zero turn mid-mount mower amongst landscape professionals, is now reaching out to avid hunting, boating and fishing enthusiasts with a fully integrated 2008 outdoor marketing strategy.

Exmark is taking their "Time Saving" message directly to the outdoor world through a recently launched Outdoor Tour that will be attending 30+ of the east coast’s largest hunting, boating and fishing consumer shows. Interested consumers can sign up for test drives at local dealers, view new products, register to win cool outdoor gear including a 23-foot Sea Chaser Bay boat with 200 HP Evinrude motor, or just share their outdoor stories with the Exmark’s on-site staff, all of whom love to hunt and fish as well. In addition, extensive regional print ad-vertising schedules are being launched to support the company’s distribution channels in and around the Outdoor Tour’s stops.

Exmark has taken their outdoor focus one step further, partnering with endemic industry leaders Carolina Skiff, LLC on several dealer and consumer promotions in an effort to cross-market their brands. Sharing similar customer bases, both organizations feel that working together will help each company expand their customer network. Exmark will be entering into more strategic partnerships in the future, attempting to align their brand with outdoor companies that are market share leaders and have the highest standards for quality and customer service.

Extensive consumer research has revealed that three out of four current Exmark non-professional owners fish with regularity, while two out of three hunt. “We know our customers work hard to be able to enjoy their weekends on the water and in the field. They also appreciate a great looking yard. The great thing about owning an Exmark zero turn mid-mount mower, like the Quest, is that a home owner can cut almost 3 acres of grass in about an hour, providing them with more time to enjoy the outdoors,” states John Cloutier, Senior Marketing Manager with Exmark.

Since opening their doors 25 years ago, Exmark has been dedicated to creating incredibly durable, exceedingly innovative, professional lawnmowers. The company’s commitment to building world class riding, zero-turn and walk-behind lawnmowers is what makes Exmark the company landscape professionals choose two to one over any other. Now, with its Quest product offering, Exmark has used their extensive knowledge and commercial heritage to create the company’s very first homeowner mower. It’s built with the same knowledge and ingenuity used in their other mowers. Simply put, Quest is the premium homeowner zero-turn that delivers professional results.

Exmark Manufacturing was incorporated in 1982 and, since its inception, has been engaged in the design and manufacture of mid-size commercial walk-behind and riding lawn mowers for landscape professionals. In addition to designing, building and marketing quality turf care equipment, Exmark's goal is total customer satisfaction. Products are sold to distributors who, in turn, market to dealers throughout the continental United States and Canada. For more information or to find a dealer in your area, visit www.exmark.com.

For more information on Exmark Manufacturing Co., Inc., contact their representative, ADventure Advertising, LLC, at (678) 730-4770 or e-mail Jeff@adventureadv.com. To learn more about the 2008 Exmark Outdoor Tour, visit www.exmark.com/outdoortour.