Tarboro, NC - The PowerCat Group, builders of World Cat, Glacier Bay and Carolina Cat catamarans, announced the launch of their new DemoACat promotion designed to emphasize the catamaran ride of their product lines. The DemoACat promotion offers boat buyers the ability to ride the "cat" products and ties in with the national election campaign utilizing posters and campaign buttons urging customers to "Go DemoACat in 2012" and a "Decision 2012 Ride then Decide" logo. In addition to the consumer campaign, the company also reimburses dealerships $100 for each sea trial of qualified prospects and helps sponsor "DemoACat Rallies" for sea trial days at dealerships.
The PowerCat Group controls 84% of the U.S. domestic catamaran power boat market through its three premium brands, World Cat, Glacier Bay and Carolina Cat, and its skiff brand, Livingston catamarans. "With a dominant market share, our objective is to grow the entire catamaran niche," stated Andrew Brown, PowerCat president. "Our market research indicates that the sea trial or "demo" is extremely important in the purchase decision. When you have a discernable difference, you demonstrate the difference. The cat ride is our unique selling proposition to the customer, so "Go DemoACat", he added.
In addition to campaign buttons and posters, the DemoACat theme is reinforced through the company's web sites and show banners. "We want to have fun with it," stated Frank Longino, PowerCat V.P. of Marketing. It's time to inject fun back into the marketing of recreational Page 2 PowerCat Group launches Go DemoACat campaign products. The 2012 election campaign was a natural tie in for us, and spoofing politicians on either side of the aisle is easy and well deserved" he added.
The company will roll out the DemoACat campaign at regional boats shows with its official launch being the Miami Boat Show on February 16-20. "Our marketing objective is to put more people at the helm of our catamarans in 2012. The catamaran ride in rough seas is demonstrably softer, so we want potential buyers to "sample" our product, "Brown stated. "But, while we are serious in our message to ride then decide, politicians offer a gold mine of opportunities for satire."
PowerCat employees dealers and customers are already offering campaign "slogans" ranging from "Tippecanoe and monohulls too!" to "We'll change what you believe in" and "Every boat counts". "It's a hoot," Longino said, "If I can talk someone into dressing up as Uncle Sam for the Miami Show, I think we carry every state in November," he added.
The PowerCat Group builds Glacier Bay, World Cat, Carolina Cat and Livingston catamaran brands in their 140,000 square foot facility in Tarboro, NC.For more information, visit powercatgroup.com
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