Seeing Red

Redfish, trout, snook and many other shallow-water game fish key-in on motion when searching for their next meal. The innovative new Sébile Blood Red series takes baitfish motion and mimicry to a whole new level never seen before in artificial lures with a new and revolutionary internal body fluid “blood” system. Legendary French angler Patrick Sébile made the Blood Red series to provide anglers with baits that have the added advantage of motion to go along with the realistic shapes and swimming actions of his famous Sébile designs.

Fabulous Fishing Fashion

MoGills™ is creating a big splash on the women’s sportswear scene by introducing a fresh new look for female anglers of all ages with their Saltwater Chic™ and Pink Tarpon™ lines. A wide array of colorful and fashionable designs are available - most created from nature and marine artist, Jacqueline Endlich (www.art-by-Jacqueline.com).

Beach bags, totes, visors, caps and other products are not only eye-catching with their vibrant embroidered nautically-inspired logos, but durable as well.

Hurricane Peace of Mind!

Straptight has been designed to be attached to most boat lift configurations with minimal installation time, and is designed to work with either I-beam style or square tube style boat lifts with nearly any style boat.

Bigger is always better!

At Hogy Lures, their motto is “Fish Big.” They manufacturer soft-baits ranging from 7” all the way up to a whopping 18”! The idea behind such large baits is that large predators will expend the energy for such a large reward. Along with their uniquely large designs, Hogy Lure Company is particularly proud of their proprietary blend of hand-poured plastic that is both amazingly soft, yet super tough!