2007 Kaenon Polarized Collection

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Tuesday, 10 April 2007

Kaenon
LUXURY PERFORMANCE™ DEFINES 2007 KAENON POLARIZED COLLECTION Newport Beach, CA. (April 5, 2007) – Kaenon® Polarized, the Southern California-based eyewear brand, once again pushes the boundaries of the performance frame category, as the company proudly launches its latest collection of fashionable, yet function-first frame offerings for '07. With six all-new original styles, plus four entirely new lens shapes added to the popular Variant Series™, every model in Kaenon's 2007 collection is a testament to the company's commitment to Luxury Performance™ design and engineering.

KaenonThe result of innovative materials and a "function first" focus, the new HARD KORE™ is the ultimate performance product for the modern day athlete and sports enthusiast. An evolution of Kaenon's award-winning Kore™ - this fresh, half-rim style is feathery-light yet incredibly durable, and features unique Kaenon Polarized design advancements - including enlarged, web-like temple tips that distribute the load for a more secure fit and buried Variflex™ rubber for a cushioned grip and all day comfort. Hard Kore is offered in two lens shape options– normal for most face shapes and a larger lens for those who prefer additional coverage or require a bigger face fit. Designed for both men and women, Hard Kore is currently available in Black and features unique asymmetrical, metal temple icons, with the K-icon on one side and the Kaenon script engraved on the other. Hard Kore retails for $199 with a protective metal hard case and is Rx-adaptable.

KaenonMarked by its go-anywhere-do-anything versatility, JETTY™ is street-style meets sport-sense. With its soulful form, the boxy and tall Jetty is injection-molded exclusively from TR-90, a highly advanced nylon-based material that is uniquely formulated for strength, flexibility and memory retention. Wrapped and raked, Jetty provides superior protection, performance and lightweight comfort, while the ultra-grippy Variflex@ nose pads – discretely hidden in the bridge - securely and comfortably anchor the Jetty to your face. Offered in two frame colors, Tobacco and Black, Jetty retails for $199 with a metal hard case and is Rx-adaptable.

KaenonInspired by the retro era of the 1950's, EDEN™ takes top honors in the fashion food chain. With its oversize 8-base wrapped frame - architecturally transitioning to a thin and comfortable temple - Eden is authentically unique in design and truly women-specific in style. The distinguished frame features brilliant detailing and the 'backswept' temples are adorned with metal Kaenon icons. Available in Black or an exclusive Kaenon print-pattern, Tobacco Grate, Eden comes with a stylish metal hard case and retails for $209. Rx- adaptable.

KaenonThe perfect blend of lightweight metal alloy frame, custom-engineered single-spring hinges, silicone Air Bag™ nose pads, and inlaid Variflex™ rubber temple tips - SEGMENT™ is modernized pilot-style. With a large frame shape for extra coverage, the full-metal Segment is available in rich Gold and Black Chrome finishes and retails for $279.

KaenonSpring '07 also sees the re-design of the innovative VARIANT SERIES™, Kaenon's rimless metal col-lection, with two trend-driven oversize shapes and two moderate-sized models, each finished in luxurious frame colors. The new V6 and V7 are moderate-sized rectangular shapes – V6 sports softer rounded corners and V7 is blessed with pillowy edges and harder, defined upper corners. V8 and V9 are large, oversize retro-inspired shapes offering maximum coverage with 70’s funk. V8 incorporates hard, right-angle corners on a large square lens design, while V9 is a tear-drop aviator inspired shape, redefined.

Other new styles include the straight up PORTER™and the chunky and funky GAUGE™ - a rectangular model that is defined by its strong surface design, hard lines and edges. Every model in the 2007 collection features Kaenon's revolutionary SR-91® lens material for unprecedented optical superiority. SR-91 combines the crisp optical acuity of the finest glass lenses, in an ultra-lightweight, impactproof lens. Additionally all Kaenon eyewear models are Rx-adaptable, exclusively available through Kaenon Polarized and authorized eye care professionals - in both Single Vision, and the company's new SR-91 Freestyle™ Digitally Surfaced Progressive lens.


Fused with inventive and soulful designs, Kaenon's 2007 Luxury Performance™ collection achieves an unparalleled balance of performance and style. Kaenon Polarized - Evolve Optically®.

Media Contact:
Chris Denny
307.690.0579
chris@dennyink.com
Kaenon

Kaenon Polarized  1607 Babcock Street  Newport Beach California 92663  949.574.7918  www.kaenon.com

 
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