Danica Patrick made history at the Indy Japan 300 on Sunday, as she became the first woman to ever

Newport Beach, CA (April 25, 2008) — IndyCar Series race car driver Danica Patrick made history at the Indy Japan 300 on Sunday, as she became the first woman to ever capture a major auto racing victory. The breakthrough win came in Patrick's 50th career IndyCar start, sealing her status as a champion professional race car driver and one of the premier female athletes in the world.

Wearing Kaenon Polarized since the brand's inception, Danica and company founder Steve Rosenberg have been collaborating on product design and branding since 2003. The latest evidence of this collaboration is the company's new Calais™ sunglass that Danica was wearing in prototype-form over the rain-plagued weekend in Japan. Calais is adorned with a unique metal-logo treatment inspired by Danica.

“Danica epitomizes who we are as a Luxury Performance brand – a beautiful young woman who is naturally stylish in her daily life, while also being one of the fastest performers on the track. Both of us have been creating a new standard in our respective career pursuits,” commented Rosenberg. “From the day I met Danica, I believed she would achieve history and transcend her sport so long as she was provided a car and team that could compete. Huge congratulations go to Danica, her very supportive family and her team on their monumental achievement.”

A modern day icon that has appeared on national talk shows, music videos, racy Super Bowl commercials, and in this year’s Sports Illustrated swimsuit issue, Danica prefers eyewear from Kaenon Polarized for its high fashion design and superior optics and comfort that mesh naturally with her style on and off the track. And, just as Danica is the perfect blend of feminine fashion and tenacious athletic talent, Kaenon Polarized brings together style and performance with Italian crafted frames and the company’s patented and proprietary SR-91 lens material. SR-91 has set a new standard in polarized lens technology by combining superior optical clarity with impact-resistance in an ultra-lightweight polarized lens. Look for Danica, wearing Kaneon Polarized, to be the biggest story in auto racing next month as the world watches her prepare and compete in the most famous race in America, the Indianapolis 500, over Memorial Day Weekend.

THE KAENON POLARIZED METHOD TO UNCOMPROMISING VISION

Step 1 – Develop the world’s most advanced polarized optics, SR-91, an 8-base polarized lens with the clarity of glass and the lightweight impact-resistance of polycarbonate. Add a super hydrophobic coating to shed water and snow, anti-scratch coating, and anti-reflective lens treatment. Certify that SR-91 has the highest optical acuity possible.

Step 2 – Provide elite performers with Light Transmission Control through Kaenon’s proprietary Light Transmission Levels (LTL®) technology. A choice of Grey, Copper, or Yellow tints in varying degrees of density allow wearers to fine tune their vision and improve visibility for any weather condition or time of day.

Step 3 – Make the world’s best polarized lens RX-adaptable in both Single Vision Prescription or Kaenon’s advanced Freestyle™ Progressive lens technology.

Step 4 – Use Italian crafted TR-90 injection-molded frames which allow Kaenon Polarized to join original and sophisticated design with durability, flexibility, and lightweight. Combine the SR-91 lenses with the frame and produce a luxurious high-performance piece of eyewear that’s comfortable all day.

Kaenon Polarized. Evolve Optically.

Founded by elite-level sailor, Olympic sailing coach, and Southern California native, Steve Rosenberg and his brother Darren, Kaenon Polarized represents the culmination of Rosenberg’s 20+years of experience in the sports optics world as a sponsored athlete, sports marketer, and executive. Since its launch in 2001 with its patented SR-91 lens, Light Transmission Level Technology, and award winning KORE product, Kaenon Polarized has continued Rosenberg’s mission to provide the elite athletes and active lifestyle enthusiasts with the clarity of polarized optics and high-performance frames with superior fit and luxurious style. Today, Kaenon Polarized is the Luxury Performance choice of professionals in both land and water sports such as golf, baseball, snow, surf, kitesurfing, windsurfing, fishing, sailing, and automotive racing, as well as entertainers in film and music.

http://www.kaenon.com/