Press Releases

Beyond Braid introduces a never before seen color of braided line

Firestorm is a combination of red, yellow, orange, and hints of white to make one of the coolest looking lines on the market today.
This line was designed with two factors in mind: Hi-vis and to look badass on your reel!  Not only does it have superior performance, feel, and durability, it looks the part as well.
Beyond Braid listens closely to customer feedback and is constantly working to bring you the coolest and best performing braided line we can.
If you’re tired of your old, traditional braided line, its time to switch to Beyond Braid and make fishing fun again, especially with our new Firestorm edition!