ArticlePress Releases

Boating Safety Advocates Encourage Boaters to ‘Wear It!’

Boating safety advocates across the U.S. and Canada are teaming up to promote safe and responsible boating, including consistent life jacket wear each and every time boaters are on the water, during National Safe Boating Week, held from May 17-23, 2014.


Image 1 of 1

Photo: Wear It!

National Safe Boating Week is the official launch of the North American Safe Boating Campaign. This yearlong campaign promotes safe and responsible boating and the value of voluntary life jacket wear by recreational boaters through the national theme, Wear It!

The Wear It! campaign’s new public service announcement, Love the Life!, shares the experience of two families and a dog as they spend the day boating and fishing. Watch the video PSA.

The video PSA offers a simple reminder that you can still have fun on the water while choosing to always wear a life jacket and boating responsibly. It was produced at the Eckerd College Waterfront Program in St. Petersburg, Florida, with the support of the U.S. Coast Guard Auxiliary Flotilla 7-2, Division 7.

Accidents on the water happen much too fast to reach and put on a stowed life jacket. Remember, whether you’re an experienced or new boater, it is important to follow boating safety procedures and wear a life jacket each and every time you are on the water. There’s never an excuse not to ‘Wear It!’

Follow us on Facebook and Twitter and help spread the word about boating safety.

Rachel Johnson
Executive Director
National Safe Boating Council

For more information, visit