Brave New Lures

Technology grows with leaps and bounds, and finds its way into our daily lives at every juncture. Everything from vehicles parking themselves to Amazon’s wish to drop purchased goods at your door via drones, we cannot escape the grasp of engineers and their whims. Now, freshwater fishing lures are incorporating greatly enhanced technological features to help anglers hook bass and other predator species with seeming ease.


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Livingston Lures' Dive Master 20 features red LED eyes that fade in and out during a 12 second cycle. Photo:

It all comes down to science. The mysteries of nature and life itself are based on biology and biochemistry, and with this knowledge freshwater species are now being enticed with advanced lures featuring the integration of technological elements into their designs. It’s truly amazing, and recreational anglers can only benefit.

...the company produces lures that incorporate the science of how fish hear in order to create a design that mimics the baitfish that largemouth bass regularly feed upon.

The biology and anatomy of fish help create sounds by a number of physical attributes working in unison as well as the habitat they’re swimming in. Fish hear high-frequency sounds using an inner ear, the lateral line sensing vibration positioned down the length of the specimen as well as the swim bladder, which is filled with air and acts as a resonating chamber that produces and receives sound.

Fish also make noise, and these sounds are what spark predatory behavior and feeding in specific species, if not all species. Sensing these traveling sounds is what draws fish to other fish for purposes of feeding or the evasion of would-be predators by hearing them before an attack is launched. Nature at work.

Now, enter technology. Livingston Lures is at the forefront of lure innovation with its own Electronic Baitfish Sound (EBS) technology. Accordingly, the company produces lures that incorporate the science of how fish hear in order to create a design that mimics the baitfish that largemouth bass regularly feed upon.

The EBS system is embedded on a smart chip enclosed in a sound chamber within the lure. Upon submerging, the EBS is activated and automatically deactivates once the lure leaves the water.

Livingston’s innovative efforts go further by offering not only lures with a single-sound mode—the Pro Series lures and Howeller Dream Master Classic—but also a lure design with four programmable sound capabilities given the company’s MultiTouch Technology as in the Team Livingston Series lures.

MultiTouch allows the angler to match conditions beyond just the lure’s presentation and movement in the surrounding water through this selection of programmable sounds. The various sounds comprising these lures are quite remarkable and include a silent stealth mode, frenzied baitfish or snapping shellfish sounds, in addition to the original gill plate compressing sounds.

Included in the purchase is a four-step instructional process for the MultiTouch lure, which is all you need to employ its many sound features specific to a waiting largemouth. Basically, you power up the lure by submerging in water for five seconds then removing. Next, you hold down two specified contact points on the lure and go through the sound selections, releasing these contact points at the sound desired for the apparent conditions in the water. Sleep mode will automatically silence the lure after being left motionless for three minutes.

In response to requests by anglers, Livingston researched the inclusion of an LED element to their Pro Series line of lures. This LED light function is embedded in the eyes of the DM 20 and DM 14 models or along the tail of the Pro Sizzle or Pro Wake lures. Subtly fading in and out for a cycle of twelve seconds in conjunction with EBS provides an added predatory attraction.

It’s amazing that we can even report such advances in technology as a whole but for freshwater fishing in particular. It would seem fish don’t stand a chance when it comes to lure manufacturers eagerly researching the method and means by which predatory species feed. While some may choose to ignore the latest advancements in lure design from leading developers like Livingston Lures in an attempt to outsmart fish using talent and on-scene experience, those looking to increase their score should definitely give these new age lures a chance. One cast and it’s likely you’ll be hooked.