Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to i

Read More

Promising Penetration

Fishing tackle changes as often as the tide, thanks to the advancing technology and innovative new products that drive the evolution of the sport. But

Read More

Gearing the Future

Shimano is recognized worldwide as the leading manufacturer of the smoothest, fastest and most powerful saltwater fishing reels in existence, but it’s

Read More

Defining Moments

Imagine the National Football League team you play on is so exceptional that the Vince Lombardi Trophy is presented well before the Super Bowl is even

Read More

Women on the Water

Introducing your wife to fishing and spending quality time together on the water can really bring the two of you closer, providing every couple with m

Read More

Line-Winding Machines

More than 40 years ago, Willie Strohmeyer, owner of the New Jersey-based contract manufacturer and engineering firm Triangle Manufacturing, was approa

Read More

Brave New Lures

Technology grows with leaps and bounds, and finds its way into our daily lives at every juncture. Everything from vehicles parking themselves to Amazo

Read More

Fresh Meat

Moments after the float landed next to a log protruding from matted vegetation, it disappeared into the dark tannic water almost as if someone threw a

Read More

Drainage District

Area anglers know South Florida’s widespread canal system as the home of sought-after freshwater species like largemouth bass and butterfly peac

Read More

Four Pound Test Favorites

If you’re a lunker lover looking to turn pro, the last thing you want to hear about is an ultralight spinning reel loaded with hair-thin line. No way

Read More

Amazonia

Tropical birds flushed from the impenetrable overgrowth as we eased along the heavily vegetated lowlands. Looking like something from a prehistoric ag

Read More

The Perfect Storm

In a place as flat as Florida, nobody likes to fish when the wind blows a gale, but a stiff breeze might actually put more bass in the boat. Brutal wi

Read More

Florida Lakes and Ponds

While many hardcore saltwater anglers refuse to admit it, freshwater lakes and ponds are where the vast majority of fishermen got their start. Fortuna

Read More
Bass Success.

Old School Success

As a devoted bass angler, I know that on occasion we tend to overcomplicate matters. Learning to utilize modern tactics is essential to our continued

Read More

Dead Lakes

Serenaded by songbirds, herons and other feathered creatures, we eased along the shoreline, periodically dropping tiny jigs into tannin‑stained waters

Read More

Master the Baitcaster

Baitcasting reels are some of the most accurate pieces of fishing equipment you can wrap your hands around. Compared to spinning reels, baitcasting ou

Read More

Speck-Tacular

Keeping an eye on the electronics, we followed the drop-off that separates the St. Johns River channel from the main part of Lake Monroe. In front of

Read More

Living the Dream

Anglers of all ages and skill levels fantasize about competing on the dream tour, but the life of a professional bass angler can at times feel more li

Read More

Montana Big Sky

The Montana skies were dark and ominous as we rolled out of Bozeman one cold May afternoon. We were headed north on Montana’s Highway 86, and by the t

Read More

Blasting Stripers

While the striped bass encountered in Florida aren’t of the cow variety commonly caught in the Northeast, there are two species of striped bass that i

Read More

Laid Back Blue

Joe Middleton looked like a content man. As I pulled up to the boat ramp, the only person in sight was the proprietor lounging outside his bait shop,

Read More

New Yearling BaitBall

LIVETARGET announces the arrival of the new Yearling BaitBall Series at major retailers and independent dealers throughout North America just in time

Read More

Escape to New Zealand

Fly fishermen traveling to New Zealand generally fall into two categories, the first timers and the seasoned veterans. The first timers, especially th

Read More

Larvae to Lunker

Florida bass may be the quintessential sport fish. According to the U.S. Fish and Wildlife Service, in 2011 10.6 million anglers 16 and older fished f

Read More

Under the Microscope

Through time and technology, the evolution of the bass fisherman’s rod has advanced into a lighter, stronger and more efficient piece of equipment. Ju

Read More

Butterfly Effect

Prior to the 1950s, few South Floridians had seen an exotic freshwater fish, let alone given much thought to their potential impact on local waters. T

Read More

Rapala®: A Trusted Name

It’s said that big things have small beginnings. The adage rings especially true for Rapala®, a company that has put high-quality fishing lures and ac

Read More

Frustration to Fame

While most locals are dusting off their wakeboards and water skis in anticipation of warmer weather, serious bass fishermen know spring is one of the

Read More

The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

Read More

Line Of Sight

As an addicted blue water hunter happiest when I’m miles off the beach, it’s difficult for me to wrap my mind around the complexities involved in chas

Read More

Shad Alley

Anglers are known for looking forward to their next great seasonal escapade. During the pleasant spring they look forward to summer. During the brutal

Read More

The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

Read More

Bass Town USA

Just north of the hustle and bustle of Orlando and all of its tourist attractions sits Lake County. Home to over 1,000 named lakes that include the fa

Read More

Wicked Weaponry

Professional bass anglers depend on their skills with various artificial lures across a multitude of venues to earn enough money to pay their bills. B

Read More

Take Your Pick

Barely rippling the surface, the chartreuse spinnerbait pushed a bulge of water, creating a V-shaped wake with its chrome blades as it sputtered over

Read More

Extravagant Exotics

For those lucky enough to live in South Florida, the diverse angling opportunities mean there’s always something to catch. Whether you live and breath

Read More

Beautifully Brutal

Polarized sunglasses are one of many essentials needed for safe and successful days on the water. Most anglers would agree that quality polarized sung

Read More

Freedom Of Choice

If you’re in the market for a new rod, or matching set of new rods, then you know the decision over custom built or off the rack is a serious dilemma.

Read More

Twist Of Fate

In 1893, John J. Hildebrandt flattened and reshaped a coin before drilling an offset hole through it. He then slipped his wife’s hairpin through the h

Read More

The Human Element

From coastal shallows to expansive blue water, treasured habitats and ecosystems around the world are under attack and threatened by a host of complex

Read More

Critter Control

When you’ve tossed traditional enticements to no avail, it might be time to mix it up with some odd looking baits you never thought would get the atte

Read More

Walmart FLW Tour

Competing on the FLW Tour is no easy task, just ask the field of 174 pros who set out for four days of competition on Lake Okeechobee in hopes of taki

Read More

Kick Bass In The Grass

Florida’s varied aquatic vegetation provides incredible habitat diversity and serves an important role in the food chain and lifecycle of countless fr

Read More

Power To Penetrate

Selecting the proper hook for freshwater fishing is absolutely critical for achieving consistent success. Sure, any worm wiggler can fool a bucketmout

Read More

River Monster

Like a machine gun repelling an enemy attack, the clicker screamed as line sizzled from the big Penn reel. After running about 100 yards the fish even

Read More

Newfound Glory

Many freshwater anglers fish the same body of water weekend after weekend and often employ the same tactics they’ve used for years regardless of the s

Read More

Bump & Grind

During the winter months in Florida, when lake temperatures fall to the upper 60s, largemouth bass leave their shallow haunts for deeper water in sear

Read More

Land of the Midnight Sun

Global warming has been in the news a lot lately, but whoever is in charge of it forgot to send the memo to some remote regions of Canada’s Arctic. Wh

Read More

Revolution Evolution

Even the most successful professional anglers started their fishing careers with a basic spincast reel, which ranks among the simplest types of tackle

Read More

Intruder Alert

Yet another exotic invader to Florida’s freshwater ecosystem, the bullseye snakehead is an air-breathing, merciless predator that is similar to a bowf

Read More

Good As Gold

Although the freshwater industry thrives on the development of the latest and greatest artificial offerings, wild shiner fishing for big bass is an ex

Read More

Crescent Lake

Several rods in holders hanging off the stern all bent over at once, kicking off an exciting frenzy in the back of the boat as we passed over a honey

Read More

Carpe Diem

It was a chamber of commerce day with bluebird skies and not a cloud on the horizon. I could hardly contain myself, as I knew it was going to be one o

Read More

One Cast

The Alabama rig exploded in popularity in October 2011 when Paul Elias, a former Bassmaster Classic champion, dominated an FLW Tour event by landing f

Read More

High Expectations

On February 20, 2011, Kevin VanDam made angling history during the Bassmaster Classic, held in the Louisiana Delta south of New Orleans. The professio

Read More

Shake It Up

During the blistering months of summer air and water temperatures become downright stifling, which can at times make Florida bass very difficult to en

Read More

The Write Stuff

In addition to field reporters and staffed editors, magazines rely heavily on freelance writers to deliver fresh and interesting content. Whether you

Read More

Lost On The Loxahatchee

Got a lot on your mind? Need to get away for the day and leave the hustle and bustle of everyday life behind? If paddling through a canopy of century

Read More

Sweet & Salty

In many coastal deltas, fresh river water mixes with ocean brine, forming a rich primordial stew where life thrives in one of the most fertile and div

Read More

The Clear Choice

Anglers are always looking for new techniques and equipment that will give them an advantage over their gill-bearing opponents. While fresh bait and b

Read More

Wiggle It

Without a shadow of doubt, rubber worms are the most effective and widely used artificial lures for tempting largemouth bass. As a matter of fact, bas

Read More

Bowfin Blitz

The last surviving members of the order Amiiformes, bowfin are prehistoric predators from the Jurassic period. Encountered throughout much of the coun

Read More

Go Big or Go Home

When it comes to producing monster largemouth, no state can mess with Florida. Fortunately, the Sunshine State’s subspecies of largemouth bass grows f

Read More

What’s in Wisconsin?

The air was crisp and heavy mist was rising from the water. We watched the vapor eerily dance across the lake as we prepped our tackle and made our wa

Read More

Bass Bugs

Thanks to their availability around the state and big fish mentality, largemouth bass are arguably the most heavily targeted of all gill-bearing aquat

Read More

Oh Crappie

While largemouth bass usually make headlines, crappie actually attract a larger and perhaps faster-growing following. Tasty and widespread, crappie oc

Read More

Buzz Plugging

It’s that time of year again when stifling humidity and severe afternoon thunderstorms are the norm. Often referred to as the dog days of summer, unco

Read More

Whisker Warfare

While Florida certainly offers impressive largemouth bass, there are also numerous species of catfish that inhabit area waters throughout the state. T

Read More

Don’t Be A Drag

No matter your target venue or species, proper drag settings are crucial to your overall angling success. Without a clear understanding of how to set

Read More

Bass Beware

It’s no secret that technology is changing the way we find and catch fish. From high-definition sonar systems to the latest rod and reel technology, t

Read More

The Morning After

It was great while it lasted, but all good things must come to an end. Bedding season and the spring bonanza has ended here in Central Florida and it’

Read More

Blistering Baitcasters

You can’t argue with the popularity of bass fishing. Without a doubt the most common form of fishing across North America, bass anglers are seriously

Read More

Wrong Turn

The worst feeling any angler—novice or pro—can experience is loosing a quality fish due to some sort of tackle failure that could have easily been avo

Read More

Don’t Be A Toad

Across Florida, thick weed mats, lily pads and floating vegetation dominate the vast majority of freshwater venues. This presents the ideal scenario a

Read More

Precise Propulsion

If all the gear available to freshwater anglers, trolling motors are arguably the most important of all aftermarket additions. Boatloads of tackle wil

Read More

Land of the Largemouth

Up until recently, most of what I knew about largemouth bass fishing came from Carl Hiaasen’s novel, Double Whammy. Though in recollection, I have to

Read More

Vicious Encounters

It wasn’t clear what woke me. Was it the melodic sound of the Lozi Tribe’s women humming as they prepared fresh coffee in the pre-dawn hour, or the pe

Read More

Second Chance Bass

Everyone’s heard and maybe even shared stories themselves about the one that got away. Unfortunately, you can’t always come out on top. Regardless of

Read More

Urban Warfare

It’s an undeniable fact that South Florida is an incredibly diverse community that’s rich with culture and heritage. While the streets are full of loc

Read More

Rod Builders Beware

Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a fisherman how to build his own custom rods an

Read More

Handcrafted Fishing Lures

Have you ever wondered what goes into producing the tackle, gear and accessories we use today? Anglers and boaters often take for granted the tremendo

Read More

Dynamic Duo

Of all of the innovations introduced over the years, it is possible that two in particular stand out as the most useful pieces of shallow water fishin

Read More

It’s Good To Be Cranky

There’s no denying the fact that crankbaits are extremely versatile offerings with numerous fish-attracting attributes. While these long-standing arti

Read More

Linesiders Lookout

Fish the shallows often? Then you, too, know how incredibly spooky sly shallow water predators can be. Snook, redfish, trout, tarpon, bonefish – all e

Read More

Arctic Array

The perpetual summer sun beamed down as we boated across this immense body of water known as Great Bear Lake. The far shoreline could barely be seen i

Read More