Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to i

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Gearing the Future

Shimano is recognized worldwide as the leading manufacturer of the smoothest, fastest and most powerful saltwater fishing reels in existence, but it’s

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Line-Winding Machines

More than 40 years ago, Willie Strohmeyer, owner of the New Jersey-based contract manufacturer and engineering firm Triangle Manufacturing, was approa

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Brave New Lures

Technology grows with leaps and bounds, and finds its way into our daily lives at every juncture. Everything from vehicles parking themselves to Amazo

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New Yearling BaitBall

LIVETARGET announces the arrival of the new Yearling BaitBall Series at major retailers and independent dealers throughout North America just in time

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Under the Microscope

Through time and technology, the evolution of the bass fisherman’s rod has advanced into a lighter, stronger and more efficient piece of equipment. Ju

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Rapala®: A Trusted Name

It’s said that big things have small beginnings. The adage rings especially true for Rapala®, a company that has put high-quality fishing lures and ac

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The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

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Wicked Weaponry

Professional bass anglers depend on their skills with various artificial lures across a multitude of venues to earn enough money to pay their bills. B

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Beautifully Brutal

Polarized sunglasses are one of many essentials needed for safe and successful days on the water. Most anglers would agree that quality polarized sung

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Freedom Of Choice

If you’re in the market for a new rod, or matching set of new rods, then you know the decision over custom built or off the rack is a serious dilemma.

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Twist Of Fate

In 1893, John J. Hildebrandt flattened and reshaped a coin before drilling an offset hole through it. He then slipped his wife’s hairpin through the h

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Critter Control

When you’ve tossed traditional enticements to no avail, it might be time to mix it up with some odd looking baits you never thought would get the atte

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Power To Penetrate

Selecting the proper hook for freshwater fishing is absolutely critical for achieving consistent success. Sure, any worm wiggler can fool a bucketmout

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Revolution Evolution

Even the most successful professional anglers started their fishing careers with a basic spincast reel, which ranks among the simplest types of tackle

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Blistering Baitcasters

You can’t argue with the popularity of bass fishing. Without a doubt the most common form of fishing across North America, bass anglers are seriously

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Don’t Be A Toad

Across Florida, thick weed mats, lily pads and floating vegetation dominate the vast majority of freshwater venues. This presents the ideal scenario a

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Precise Propulsion

If all the gear available to freshwater anglers, trolling motors are arguably the most important of all aftermarket additions. Boatloads of tackle wil

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Rod Builders Beware

Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a fisherman how to build his own custom rods an

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Dynamic Duo

Of all of the innovations introduced over the years, it is possible that two in particular stand out as the most useful pieces of shallow water fishin

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It’s Good To Be Cranky

There’s no denying the fact that crankbaits are extremely versatile offerings with numerous fish-attracting attributes. While these long-standing arti

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