Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to i

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Fresh Meat

Moments after the float landed next to a log protruding from matted vegetation, it disappeared into the dark tannic water almost as if someone threw a

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New Yearling BaitBall

LIVETARGET announces the arrival of the new Yearling BaitBall Series at major retailers and independent dealers throughout North America just in time

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Butterfly Effect

Prior to the 1950s, few South Floridians had seen an exotic freshwater fish, let alone given much thought to their potential impact on local waters. T

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The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

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Line Of Sight

As an addicted blue water hunter happiest when I’m miles off the beach, it’s difficult for me to wrap my mind around the complexities involved in chas

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The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

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Critter Control

When you’ve tossed traditional enticements to no avail, it might be time to mix it up with some odd looking baits you never thought would get the atte

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Power To Penetrate

Selecting the proper hook for freshwater fishing is absolutely critical for achieving consistent success. Sure, any worm wiggler can fool a bucketmout

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Good As Gold

Although the freshwater industry thrives on the development of the latest and greatest artificial offerings, wild shiner fishing for big bass is an ex

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One Cast

The Alabama rig exploded in popularity in October 2011 when Paul Elias, a former Bassmaster Classic champion, dominated an FLW Tour event by landing f

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Shake It Up

During the blistering months of summer air and water temperatures become downright stifling, which can at times make Florida bass very difficult to en

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The Clear Choice

Anglers are always looking for new techniques and equipment that will give them an advantage over their gill-bearing opponents. While fresh bait and b

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Wiggle It

Without a shadow of doubt, rubber worms are the most effective and widely used artificial lures for tempting largemouth bass. As a matter of fact, bas

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Bass Bugs

Thanks to their availability around the state and big fish mentality, largemouth bass are arguably the most heavily targeted of all gill-bearing aquat

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Oh Crappie

While largemouth bass usually make headlines, crappie actually attract a larger and perhaps faster-growing following. Tasty and widespread, crappie oc

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Don’t Be A Drag

No matter your target venue or species, proper drag settings are crucial to your overall angling success. Without a clear understanding of how to set

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Wrong Turn

The worst feeling any angler—novice or pro—can experience is loosing a quality fish due to some sort of tackle failure that could have easily been avo

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Don’t Be A Toad

Across Florida, thick weed mats, lily pads and floating vegetation dominate the vast majority of freshwater venues. This presents the ideal scenario a

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Second Chance Bass

Everyone’s heard and maybe even shared stories themselves about the one that got away. Unfortunately, you can’t always come out on top. Regardless of

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It’s Good To Be Cranky

There’s no denying the fact that crankbaits are extremely versatile offerings with numerous fish-attracting attributes. While these long-standing arti

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