Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to i

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Show Your True Colors

The Finny Collection by Mojo Sportswear uses ComfortWeave™, which is a tightly woven poly fabric that also offers a sun protection factor of UPF 50, b

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Rapala BX Minnow

Built on a classic Rapala balsa body and encased in a durable copolymer shell for unbeatable toughness, the new smaller size 07 BX Minnow is a sleek b

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Furuno

Packing the performance of an open array radar in a compact 24” radome, the all-new Furuno DRS4D-NXT solid-state radar utilizes pulse compression and

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Introducing Line Tender

The Line-Tender is the first product that allows you to easily cross tie your outboard boat to the dock without the lines getting caught in between th

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Yeti Rambler Bottles

Building on their high performance line of kitchen-grade stainless steel tumblers and koozies, YETI recently released Rambler Bottles with the legenda

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Ego S1 Genesis Landing Net

The all-new Kryptek S1 Genesis landing net bolsters Ego’s already strong reputation with an innovative and ergonomic design that gives anglers more co

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Cuda Titanium Pliers

While Cuda produces an extensive line of gear encompassing everything from knives to gaffs, their top of the line 7.25″ pliers feature high-leverage c

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Penn Slammer III 5500

Back by popular demand, the Penn Slammer III series is tougher than ever. The versatile 5500 boasts a 6+1 stainless steel bearing system and 5.6:1 gea

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Bob’s Machine Shop

There is a new essential piece of equipment for 2017: The Big D Trolling motor handle. It’s the latest boating innovation from Bob’s Machine Shop, dev

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RIGRAP CERAMAXx Super Cutters

Cutting through braid can be extremely frustrating, especially when you’re using inferior cutters with dulled or insufficient blades. Even specialized

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Raymarine eS Series MFD

Powered by Raymarine’s advanced LightHouse II user interface, the new eS Series line of HybridTouch multifunction displays give users the choice of si

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Dr. Dan’s SunStick SPF 30

< drdans1 Image 1 of 1 Dr. Dan's Sun Stick SPF 30 A safe and dermatologist approved method of protecting your skin from the sun’s harmful ultraviolet

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Kristal Fishing 32A Plugs

Ideal for all DC marine equipment that requires 32A draw, the new marine connectors from Kristal Fishing are ideal for 12 and 24V systems. These updat

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Wahoo Warfare

High speed trolling in hopes of tempting an apex predator is a science, and don’t think otherwise. The artful tactic of presenting an appealing spread

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Soft Science Fin

A lightweight, lace up boat shoe with a self-draining design and breathable microfiber mesh upper, the Fin watermen’s shoe breathes like a fish. Ideal

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Hooker Electric 4,500 Pump

Using the same technology that powers their incredibly fast electric reels, Hooker Electric recently released an impressive 4,500 GPH pump that’s not

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Lip Lingo

The crankbait is a staple with experienced bass fishermen. With a simple retrieve, the bait naturally wobbles and rolls to portray its lifelike profil

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RCI Optics Monster Hole 2.0

With incredibly stylish frames and the most advanced polarization technologies, RCI Optics provide precision clarity and phenomenal glare reduction to

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Chill Out

High Performance Coolers are rotational molded, a process that involves a hollow mold filled with polyethylene beads. The mold is heated and rotated,

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Rugged Shark Starboard

A rocking boat is a harsh environment, but with the right footwear you’ll be comfortable no matter the conditions. The new ultra-light Rugged Shark St

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Canyon Reels Salt 5000

Providing an impressive drag rating for its compact size, the new Salt 5000 spinning reel will propel anglers to incredible feats on relatively light

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Mantus Anchors Anchor Mate

Bow mounted anchors don’t always rest securely, but the Anchor Mate provides a simple solution to a serious problem by always keeping your anchor secu

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Simms Zipit Bootie II

With warmer air and water temperatures approaching with the coming spring season, active wade anglers will shed their waders in favor of lightweight b

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Buck Knives Splizzors

Buck Knives, a trusted brand in outdoor knives since before your daddy was born, is happy to introduce the all-purpose Splizzors. This unique tool com

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Raymarine Dragonfly 4 DV

The all-new Dragonfly 4 DV is the most affordable CHIRP sonar ever produced. Equipped with Raymarine’s award-winning Visionality wide spectrum CHIRP s

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Simrad IS35 Digital Display

Designed to automatically display real-time data from NMEA2000 compatible engines and sensors, the IS35 provides boaters with quick access to engine m

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Polar Bear H20 Coolers

Designed to withstand the harshest elements, high capacity Polar Bear soft-sided coolers perform like hard coolers, yet feature the storage and portab

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Owner Inshore Slam Hooks

Manufactured from high carbon steel, which lends to thinner wire hooks for livelier natural bait action and increased penetration, the Owner Inshore S

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Icom America M324G VHF

Continuing their quest of producing award-winning marine communication equipment, Icom’s M324G adds a host of benefits and upgrades to their already p

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Aspen Reels 400 Mid-Arbor

With more than 60 years experience in the commercial machining of valuable metals like bronze, steel, iron and aluminum, the team at Barrel Service Co

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Highlight Reel

When it comes to personal point-of-view cameras, GoPro has the market cornered with their lightweight, compact, rugged, waterproof, mountable and affo

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Simrad BSM‑3 Sounder

Designed for serious offshore enthusiasts, the BSM-3 is a high performance, dual-channel broadband sounder with CHIRP technology that provides a worki

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Get in Line

Just a few short years ago, line selection was really only a choice between manufacturers, not material. With great advancements in line material and

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Smooth Operator

There’s not much that tops the sight of an enraged game fish clearing the water as it attempts to kill a frisky live bait splashing on the surface. Ki

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Release Reels LG

The Release Large Game conventional lever drag reel is closely modeled after the proven SG. While the SG retains firstborn notoriety, the LG has taken

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The Future Is Now

Technology never ceases to amaze and with the latest advancements, anglers have more at their fingertips than ever thought imaginable. While there are

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Uncover True Color

The compact and affordable Elite-3x fish finder from Lowrance features an LED-backlit color display with detailed 240×360 pixel resolution that h

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Get Tight

While Gamma copolymer lines are produced with a unique process that alters the molecular structure to create a stronger and more flexible line, their

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Cooler Quencher

For those who enjoy hitting the water under paddle power, storage is always an issue. Fortunately, AO Coolers developed a soft-sided cooler designed t

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Be Heard

A global leader in marine communications, Cobra Electronics is proud to release the HH450 dual-band marine radio. Not only is the HH450 a feature pack

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Rod Warrior

With 25 casting, spinning and conventional models engineered for maximum sensitivity and hook setting power, Cousins Tackle’s new Florida A1A Series r

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New Threads

While Florida’s tropical weather provides unmatched year-round opportunities for fun in the sun, anglers must be aware of the damage that can occur an

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Witch Hunt

As archaic as it is, the legendary gathering of mylar skirt material known worldwide throughout the commercial and recreational angling community as a

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Don’t Miss Anything

An excellent tool for finding fish in new areas, Garmin’s GCV-10 Scanning Sonar Module adds DownVü and SideVü with CHIRP scanning technologies to comp

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Reel Deal

Weighing just 17 ounces and featuring a 6:1 gear ratio, the Arribe 1200 reel is incredibly light and impressively equipped for its small signature. Bu

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Built to Cut

Fishermen typically own a lot of tools. Some of the products make perfect sense and some are simply a waste of money. Whether you enjoy chasing bonefi

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Big Bite

Quality fishing pliers that withstand repeated abuse for many seasons are critical tools every angler needs within close reach. Precision cut from T60

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Light Your Way

LED accent lights are a great addition to any vessel, but in the past users had to choose a single color. As new technologies come to light, SeaMaster

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Double the Fun

The new Pro Angler 17T integrates the same great features of its predecessors, including two of Hobie’s patented MirageDrive pedal systems and Vantage

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Powerful Pulse

Providing complete situational awareness, Garmin’s next-generation 4 kW GMR 24 xHD dome radar pairs ease of use with advanced features typically reser

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Disappearing Act

In an effort to fool leader shy game fish and assist in the battle against breast cancer, Seaguar has introduced Pink Label fluorocarbon leader materi

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On Call

Accidents happen and with anglers often scouting off the beaten path help can be far away. Every boat needs a first aid kit and the Adventure Medical

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It’s Elemental

Whether it is through direct contact with the water or exposure to salt in the air, nearly everything that exists in the harsh saltwater environment w

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Into The Blue

While Humminbird is well known for their product innovations benefiting inshore anglers, the ION series expands on a platform of networked devices to

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Drop and Crank

Jigging reels need to be bulletproof and the Maxel Ocean Max lives up to the harsh demands. The rigid construction features a one-piece fully machined

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Joy Ride

Unlike traditional trailer tongue jacks, the Trailer Valet makes maneuvering your trailer convenient and easy. Whether lining up with a hitch ball or

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The Future Is Now

Welcome to the next generation of outboard motors. The new 200 to 300 HP 3.4-liter V6 G2 outboards from Evinrude exceed emission and efficiency standa

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Let it Slide

Designed for user-friendly access to coolers stored under center console leaning posts, the Universal Cooler Slide from Boat Outfitters makes cooler a

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Ice for Days

It’s certainly a bold statement, but this may very well be the last cooler you ever purchase. It may not be the best marketing strategy, but these coo

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Concert Quality

With thousands of hours invested in the research, design and implementation of high quality marine grade audio solutions, Clarion is proud to introduc

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Tongue Tied

Just when you thought you’ve seen it all, another lure comes to market and shocks the industry. The Tongue Slapper is a soft plastic jerk spoon that w

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Bottoms Up

For more than 10 years, HullSpeed performance coatings have been improving hull durability and abrasion resistance while also maximizing speed and fue

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The Future is Now

Technology never ceases to amaze and with the latest advancements, anglers have more at their fingertips than ever thought imaginable. While there are

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Win the War

Like their premium fishing reels, the Alutecnos Dolce Vita fighting belt is constructed using only the highest quality materials and craftsmanship. De

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Precision Charging

Optimizing charges and extending battery life, Minn Kota’s 6 and 10 amp Precision chargers have the ability to select and charge different battery typ

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A New Leader

The SpoolTek Pro Series Hybrid Plug is an innovative offering that utilizes concealed leader technology to make certain hooked fish remain hooked. Wit

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Reel Deal

With a line of proven big game trolling and jigging reels, Canyon Reels is proud to introduce the DJR3500 spinning reel designed for inshore applicati

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See Fish First

From an industry leader in innovative fish finding technology, Lowrance’s new SpotlightScan trolling motor transducer clearly pinpoints structure and

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Timing is Everything

Since their entry into the marine industry, Reactor has pushed the envelope of sport watch design. Although every Reactor is constructed to withstand

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Hot Shot

From the world leader in thermal imaging technology comes the first personal thermal imaging device especially designed for the iPhone. FLIR ONE is co

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Cold as Ice

Non-toxic, non-hazardous and reusable for up to five years, the Nu-Ice Ultimate Cooler Pak is capable of maintaining a sub-zero temperature for extend

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A Sight to See

Not only do quality lenses protect from harmful UV rays, but they also enable anglers to peer through the water and spot fish with confidence. The Chi

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Global Connectivity

Powered by the world’s furthest reaching satellite network, Iridium GO is the newest revolution in personal communication. Offering enhanced satellite

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Fishy Frequency

Made by fishermen for fishermen, Pelagic Gear’s new performance line of boardshorts feature 4-way stretch technology and ultra lightweight, anti-micro

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