Marine Electronics

  Mercury Marine VesselView  Created for vessels powered by Mercury, VesselView is a fully integrated onboard information management sy

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Gear Guide

Z-Man HerculeZ Swimbait  The curved paddletail gives the HerculeZ Swimbait a natural swim action, while its 10X tough ElaZtech composition means

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Gear Guide

Gill Langland Technical Hoodie  $89.95 Gill Fishing’s Langland Technical Hoodie repels water, stains and odor thanks to its exclusive XPEL techno

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Cooler Talk

I just bought a brand-new center console and, as you might imagine, I’m looking to save as much money as I possibly can in my efforts to outfit my new

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Gear Guide

AFTCO Saiko Wind- On Leader $24-$46      aftco.com A new addition to the Saiko Fluorocarbon lineup, the Wind-On is available in two len

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Numbers Game

Premium Superlines woven with high molecular weight polyethylene fibers revolutionized the industry by influencing the way anglers approach uniqu

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Call in the Cavalry

I've been boating my entire life, but I'm new to open water environments. In the event of an emergency, I want to be found fast. What’s the difference

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Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to i

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Show Your True Colors

The Finny Collection by Mojo Sportswear uses ComfortWeave™, which is a tightly woven poly fabric that also offers a sun protection factor of UPF 50, b

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Rapala BX Minnow

Built on a classic Rapala balsa body and encased in a durable copolymer shell for unbeatable toughness, the new smaller size 07 BX Minnow is a sleek b

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Furuno

Packing the performance of an open array radar in a compact 24” radome, the all-new Furuno DRS4D-NXT solid-state radar utilizes pulse compression and

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Introducing Line Tender

The Line-Tender is the first product that allows you to easily cross tie your outboard boat to the dock without the lines getting caught in between th

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Yeti Rambler Bottles

Building on their high performance line of kitchen-grade stainless steel tumblers and koozies, YETI recently released Rambler Bottles with the legenda

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Ego S1 Genesis Landing Net

The all-new Kryptek S1 Genesis landing net bolsters Ego’s already strong reputation with an innovative and ergonomic design that gives anglers more co

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Cuda Titanium Pliers

While Cuda produces an extensive line of gear encompassing everything from knives to gaffs, their top of the line 7.25″ pliers feature high-leverage c

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Penn Slammer III 5500

Back by popular demand, the Penn Slammer III series is tougher than ever. The versatile 5500 boasts a 6+1 stainless steel bearing system and 5.6:1 gea

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Bob’s Machine Shop

There is a new essential piece of equipment for 2017: The Big D Trolling motor handle. It’s the latest boating innovation from Bob’s Machine Shop, dev

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RIGRAP CERAMAXx Super Cutters

Cutting through braid can be extremely frustrating, especially when you’re using inferior cutters with dulled or insufficient blades. Even specialized

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Raymarine eS Series MFD

Powered by Raymarine’s advanced LightHouse II user interface, the new eS Series line of HybridTouch multifunction displays give users the choice of si

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Kristal Fishing 32A Plugs

Ideal for all DC marine equipment that requires 32A draw, the new marine connectors from Kristal Fishing are ideal for 12 and 24V systems. These updat

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Wahoo Warfare

High speed trolling in hopes of tempting an apex predator is a science, and don’t think otherwise. The artful tactic of presenting an appealing spread

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Soft Science Fin

A lightweight, lace up boat shoe with a self-draining design and breathable microfiber mesh upper, the Fin watermen’s shoe breathes like a fish. Ideal

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Hooker Electric 4,500 Pump

Using the same technology that powers their incredibly fast electric reels, Hooker Electric recently released an impressive 4,500 GPH pump that’s not

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Lip Lingo

The crankbait is a staple with experienced bass fishermen. With a simple retrieve, the bait naturally wobbles and rolls to portray its lifelike profil

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RCI Optics Monster Hole 2.0

With incredibly stylish frames and the most advanced polarization technologies, RCI Optics provide precision clarity and phenomenal glare reduction to

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Chill Out

High Performance Coolers are rotational molded, a process that involves a hollow mold filled with polyethylene beads. The mold is heated and rotated,

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Rugged Shark Starboard

A rocking boat is a harsh environment, but with the right footwear you’ll be comfortable no matter the conditions. The new ultra-light Rugged Shark St

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Canyon Reels Salt 5000

Providing an impressive drag rating for its compact size, the new Salt 5000 spinning reel will propel anglers to incredible feats on relatively light

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Mantus Anchors Anchor Mate

Bow mounted anchors don’t always rest securely, but the Anchor Mate provides a simple solution to a serious problem by always keeping your anchor secu

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Simms Zipit Bootie II

With warmer air and water temperatures approaching with the coming spring season, active wade anglers will shed their waders in favor of lightweight b

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Buck Knives Splizzors

Buck Knives, a trusted brand in outdoor knives since before your daddy was born, is happy to introduce the all-purpose Splizzors. This unique tool com

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