Show Your True Colors

The Finny Collection by Mojo Sportswear uses ComfortWeave™, which is a tightly woven poly fabric that also offers a sun protection factor of UPF 50, b

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Soft Science Fin

A lightweight, lace up boat shoe with a self-draining design and breathable microfiber mesh upper, the Fin watermen’s shoe breathes like a fish. Ideal

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Rugged Shark Starboard

A rocking boat is a harsh environment, but with the right footwear you’ll be comfortable no matter the conditions. The new ultra-light Rugged Shark St

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Simms Zipit Bootie II

With warmer air and water temperatures approaching with the coming spring season, active wade anglers will shed their waders in favor of lightweight b

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New Threads

While Florida’s tropical weather provides unmatched year-round opportunities for fun in the sun, anglers must be aware of the damage that can occur an

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Fishy Frequency

Made by fishermen for fishermen, Pelagic Gear’s new performance line of boardshorts feature 4-way stretch technology and ultra lightweight, anti-micro

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Feet First

Whether lounging on the dock or running the cockpit, comfort is key and the right footwear will make long days on the water safer and more enjoyable.

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Kiddo Coverage

The same lightweight, breathable rainwear worn by Bering Sea crabbers braving mountainous waves and freezing spray is now available for boys and girls

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High Tech Garment

This winter stay warm and dry with Columbia’s new FireStorm Jacket. Employing an ingenious blend of technologies, this versatile jacket will keep you

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No Bones About It

If you’re a fan of fish-inspired jewelry, you need to check out Skeletonfish. This unique collection of jewelry in the form of highly detailed fish sk

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Shade The Sun

At the forefront of high tech angling apparel, Under Armour is proud to introduce Coldback technology to their line of Offshore Armour. Reflecting inf

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See The Difference

In launching their new eyewear division, Pelagic brings an impressive innovation to the industry that you must see to believe. Melanin is a natural de

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Coastal Living

If you have a passion for everything coastal, you need to check out the nautically inspired cuffs and bangle bracelets from Ocean Offerings. Handmade

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Hooked Up

If you’re anything like us, saltwater runs through your veins and you’re always thinking about the next big angling adventure. If you always have fish

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Angler Approved

Built to withstand whatever you can throw at it, Fathom Offshore’s new Tech Boatshorts feature durable stitching and quality materials to ensure they

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See The Difference

The ability to spot fish can be greatly enhanced with high quality polarized sunglasses. Often overlooked for more vital tackle and accessories, polar

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Save Your Skin

Designed to protect your hands from the sun’s damaging ultraviolet rays, Pelagic’s Ultra-Light Sungloves are a must have for anyone who spends long ho

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Hoo’s Your Daddy?

Are you ready to rock the rag? Everyone knows how important it is to protect your skin from harmful UV rays, but stylish bandanas from Hoo-Rag have be

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Performance Apparel

The marine environment is brutally harsh and whether you fish inshore or offshore you need to prepare accordingly with only the highest quality textil

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Full Eclipse

If you care about protecting your skin from harmful UV rays, you need to get a pair of Tailin’ Toads. The original fingerless fishing gloves, Tailin’

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See More

Awarded Best Eyewear at the recent ICAST, Costa Del Mar’s newest addition provides ultimate visibility while enhancing depth perception in early morni

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Make A Statement

Through a lifetime as an avid conservationist, artist, and marine enthusiast, Dr. Guy Harvey’s art depicts extraordinary realism of marine life in its

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Stare If You Dare

Looking for a new pair of shades that are not only super stylish but incredibly functional? Fresh out of Brevard County and developed by avid anglers

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Function Meets Fashion

Developed for anglers with a lifestyle that revolves around the water, Montauk Tackle proudly produces a host of technical apparel made right here in

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Fish In Style

The all-new 4-Tek line of shorts from Pelagic redefines our outlook on the classic boardshort. Built with both anglers and watermen in mind, this supe

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Ladies Takeover

Fishing is no longer a male dominated sport, with female anglers fully capable of subduing the big one. But who says the ladies can’t look good while

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Show Your Gills

Designed to give you excellent sun protection without leaving you gasping for air in the heat of the day, Breathe Like A Fish technical apparel will m

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Super Stealth

Offering a proven line of defense, Aqua Design’s SunGuard Tubes provide maximum-rated UPF 50+ to protect from harmful UVA and UVB rays. Featuring prop

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What Storm?

A little rain never hurt anyone and with the protection offered by Columbia’s PFG Supercell™ Jacket even a tropical downpour won’t bring you down. Ful

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Undercover

Dedicated flats anglers are well aware of the fact that stealth is key in the world of shallow water sight fishing. Whether you’re stalking bonefish i

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Wet Foot Dry Foot

The Drainmaker™ is a hybrid water shoe with the heart of a running shoe. Inspired by Florida fishermen trekking shallow flats in old sneakers, these s

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Fit The Bill

Stay on the water longer with Reel Life performance apparel. The summer heat is here and anglers need all of the help they can get to stay cool and co

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Localized

Show off the power of your catch with Native Outfitter’s Big Game T-Shirts. Available in over 100 fish specific designs, their shirts have the look an

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Skeletonfish Jewelry

Have you ever wondered what goes into producing the tackle and accessories we use today? Avid anglers and boaters often take for granted the tremendou

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Show Off Your Style

Do you want to stand out from the crowd? Whether it’s striper fishing up north or dolphin fishing down south, it doesn’t matter where you get your fix

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Think Outside The Boat

If you’re a dedicated wade fisherman or even considering wade fishing then you need to have all of your tackle and gear within easy reach. This is exa

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Are You For Reel?

Get Reel…Get Fish™, a species specific skeletal headwear and accessory manufacturer, is proud to introduce Heads N’ Tales fishing hats. These cool, fu

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Looking Good

Ocean Offerings is proud to introduce their meticulously crafted Nautical Signal Flag Collection. Incorporating the international signals used by ship

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Safety First

The recently released Onyx Flotation Jacket provides safety and comfort in one convenient package. Perfect for those brisk days on the water, the Onyx

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Do You Have Soul?

Welcome to Saltwater Soul, an apparel line with a philosophy based on the saltwater lifestyle we all cherish. Owned and operated by people just like y

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Sandals & Belts

Have you ever wondered what goes into manufacturing the long list of tackle, gear and accessories we use today? Anglers and boaters often take for gra

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Foul Weather Protection

When you need protection from the elements you can count on Aquaskinz to deliver the goods! The Albatross bib is in a class of its own, loaded with fe

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Cool Off With Scales

Stay cool this summer with Scales, an exciting new apparel company based out of South Florida. Their initial line of hats, visors and T-shirts has giv

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About Time!

Bimini Bay Outfitters has done it again! Along with their extensive line of proven lures, tackle and accessories, this respected label has just introd

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Guideline Elite Series

New from Guideline comes the Bimini and Rio featuring new G3 lens technology, crystal clear glass layers and custom performance lens tints to create o

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