Global Connectivity

Powered by the world’s furthest reaching satellite network, Iridium GO is the newest revolution in personal communication. Offering enhanced satellite

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Fishy Frequency

Made by fishermen for fishermen, Pelagic Gear’s new performance line of boardshorts feature 4-way stretch technology and ultra lightweight, anti-micro

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Get Tight

A leader in high-performance braided fishing line and fibers, Western Filament’s Tension Lock Technology TUF-Line XP provides superior strength and vi

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Feet First

Whether lounging on the dock or running the cockpit, comfort is key and the right footwear will make long days on the water safer and more enjoyable.

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Double Down

Winning the Innovation Award at the 2014 Miami International Boat Show, Simrad’s NSO16 evo2 sets a new standard in navigation. Bringing sportfish styl

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Eco Boost

With increasing fuel prices and the need for environmental stewardship, Mercury’s Enertia ECO propeller offers boaters a 10-percent increase in fuel e

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Mahi Magic

With slammer season upon us there’s no better time to troll up dinner. Lure’M In produces seven proven trolling lure designs, although their Mini Bubb

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Radio Check

Adding to their extensive list of award winning marine communication equipment, Icom’s new M506 VHF radio provides users with a host of beneficial fea

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A Star is Born

Through meticulous construction and craftsmanship, innovative designs and advanced components, Star Fishing Tackle has provided anglers with high qual

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Eye in the Sky

The latest generation of award-winning SPOT devices, SPOT Trace utilizes satellite technology to track your most valuable assets virtually anywhere in

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Shining Bright

Aqualuma LED lights are used on some of the most magnificent mega yachts around the world and the GEN III 12 Series is the latest addition to Aqualuma

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Touch Me

While remaining extremely easy to use via a full complement of multi-touch capabilities, the new Humminbird ONIX provides a rich user interface that i

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Nowhere To Hide

A leader in transducer technology, Airmar is proud to introduce a new line of transducers that deliver an expanded high frequency range of 150kHz to 2

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Disco Fever

Shadow-Caster is proud to introduce the next revolution in underwater LED technology. The first of its kind, the SCM Color-Caster provides four brilli

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Never Fail

Looking for a new battery but not sure where to start? The ODYSSEY battery product guide, available for download at odysseybattery.com/literature.html

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Instant Chum

Are you tired of trekking to the tackle shop to purchase frozen blocks of chum? Why not utilize your leftover bait and fish scraps instead of simply f

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Cold As Ice

While Igloo coolers have been around since 1947, the newest line of Igloo Yukon Coolers provide ultimate performance and impressive ice keeping abilit

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Kiddo Coverage

The same lightweight, breathable rainwear worn by Bering Sea crabbers braving mountainous waves and freezing spray is now available for boys and girls

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Light The Night

Simple to install, operate and maintain, the all-in-one portable package from Underwater Fish Light makes it easier than ever to bring your night fish

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Paddle Happy

Designed to be used with your existing kayak seat, the Yak-Tamer marine beanbag provides superior comfort when sitting and paddling for long periods o

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Take Out The Twist

Dread when it comes time to put fresh line on your light tackle reels? Can’t seem to avoid line twist? With the Ultimate Line Winder you’ll be able to

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Ease The Pain

Every once in a while you come across a product that is so simple yet has such an impact you wonder how you didn’t think of it yourself. The Cush-It f

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Bite Back

If you find yourself under constant attack from pesky biting insects, then you need to check out the innovative and effective products from ThermaCell

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Illuminated Fine Art Glass

Anglers and boaters rarely consider the tremendous effort required to design, manufacture and service the countless components and accessories that en

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Price Is Right

If you’re in the market for an all-in-one color LCD combination chartplotter/fish finder there’s no need to look any further. Compact, waterproof and

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Get Your Shine On

A global leader in marine lighting, OceanLED is proud to introduce the latest in its line of world-class LED lights. Incorporating the most efficient

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Straight From The Source

Through five decades of audio technology innovations, MB Quart remains a global standard of high performance audio equipment. The saltwater environmen

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Juiced Up

Incorporating a state-of-the-art digital microprocessor, ProMariner’s third generation of ProSport onboard marine battery chargers employ the latest i

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Use Protection!

Whether through typical use, transportation or storage, rod gimbals can become damaged and also damage boat surfaces like teak and fiberglass. Protect

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Case Closed

The latest smartphones can do just about everything, and now with the newest case from OtterBox they can go just about everywhere. Available for iPhon

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High Tech Garment

This winter stay warm and dry with Columbia’s new FireStorm Jacket. Employing an ingenious blend of technologies, this versatile jacket will keep you

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Soft Touch

Paul Brown began making lures in his garage in 1974, and MirrOlure’s new Soft-Dine is the result of Paul’s watchful eye. Featuring a tapered body with

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Personal Freedom

Alternative fishing platforms are all the rage these days and more and more anglers are turning to personal watercraft for affordability and versatili

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No Bones About It

If you’re a fan of fish-inspired jewelry, you need to check out Skeletonfish. This unique collection of jewelry in the form of highly detailed fish sk

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Ready To Fish

With combined efforts from American Fishing Wire & HI-SEAS, anglers now have endless choices when it comes to selecting terminal tackle components

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Rod Clusters

Anglers and boaters rarely consider the tremendous effort required to design, manufacture and service the countless components and accessories that en

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Talk Time

Need to stay connected with family, friends and emergency services when venturing beyond cell phone range? Unfortunately, there are dead zones everywh

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Tour Guide

A leader in the design and manufacture of the highest quality marine electronics solutions, Raymarine’s Evolution is a breakthrough in autopilot intel

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Rock & Roll

Take the guesswork out of navigating and interpreting Slow Speed, No Wake and Manatee Zone signage posted throughout the ICW with KnowWake. This infor

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Light It Up

Deep Glow underwater dock lights have been illuminating waters statewide and beyond for years with environmentally safe, ultraviolet colored lights de

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Shade The Sun

At the forefront of high tech angling apparel, Under Armour is proud to introduce Coldback technology to their line of Offshore Armour. Reflecting inf

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Anchors Away

Based on the swift and silent shallow water anchoring capabilities of the award winning Power-Pole, Micro Anchor is the perfect fit for vessels up to

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See The Difference

In launching their new eyewear division, Pelagic brings an impressive innovation to the industry that you must see to believe. Melanin is a natural de

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A Matter Of Scale

Featuring heavy-gauge, solid brass construction with temperature compensated steel springs for outstanding reliability and accuracy, Chatillon brass s

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Reincarnation

With the relaunch of the Carrot Stix brand, anglers can look forward to some of the most unique rods on the market. While Carrot Stix was once plagued

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Coastal Living

If you have a passion for everything coastal, you need to check out the nautically inspired cuffs and bangle bracelets from Ocean Offerings. Handmade

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Hooked Up

If you’re anything like us, saltwater runs through your veins and you’re always thinking about the next big angling adventure. If you always have fish

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Jamming

The Rogue is Wild River’s unique tackle bag that features an integrated audio system designed to work with all MP3 players and smartphones with a TRS

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Monofilament

Anglers and boaters rarely consider the tremendous effort required to design, manufacture and service the countless components and accessories that en

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Like It Loud?

With bold looks and impressive acoustics, KICKER KM6L coaxial speakers with LED illumination and 1/2-inch, balanced-dome tweeters provide the spectacu

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Safe & Sound

With a innovative design and large tray to hold a variety of smartphones, media players and flash drives, the UNI-Dock from Fusion enables users to en

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Deadly Combo

The newest combination fish finder and chartplotters from Garmin provide a host of features to make your time on the water much more enjoyable. The ec

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Know The Rules

With size limits, bag limits, gear restrictions and seasonal closures varying from state and federal waters, it’s important you stay up to date with t

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Troll Pro

With over 50 years experience, MotorGuide is proud to introduce their innovative Xi5 wireless trolling motor. The first in a series of trolling motors

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Out Of The Park

At the recent ICAST show HI-SEAS unveiled their 100 percent copolymer Grand Slam Fluorocarbon Coated fishing line. Virtually invisible and perfect for

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Less Is More

For the most lifelike live bait presentation it’s imperative you rig with thin wire hooks. Gamakatsu’s new Nautilus Light circle-hook is manufactured

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Chill Out

Insulated coolers are as important as any piece of tackle and to ensure maximum ice retention it’s imperative you choose a high quality marine grade c

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Pick Me Up

Although predatory game fish are serious combatants with tenacious fighting attributes, a majority of rod and reel damage occurs during transportation

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Night Eyes

Founded by avid anglers, StreamWorks is dedicated to providing high quality fishing tools and accessories to make your time on the water more enjoyabl

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Bring It Back

One of the most productive wahoo lures of all time, the Yo-Zuri Bonita was recently redesigned to provide anglers even more of an advantage. The Bonit

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Angler Approved

Built to withstand whatever you can throw at it, Fathom Offshore’s new Tech Boatshorts feature durable stitching and quality materials to ensure they

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Watch Out

With features never before seen on a wristwatch, Garmin’s Quatix is a serious tool for avid boaters and mariners. Used as a high-sensitivity GPS, Quat

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Deadly Combo

Furuno’s newest combo units provide the features you’d expect from this award-winning manufacturer including super fast redraw and simple operation. W

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Talk Time

The newest handheld and fixed mount VHFs offer incredible functionality, but now you can have the best of both worlds. The Simrad RS35 fixed mount rad

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Super Sonar

Receiving the 2013 NMMA Innovation Award for Electronics, Raymarine’s Dragonfly utilizes powerful dual channel Chirp technology for maximum sonar perf

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See The Difference

The ability to spot fish can be greatly enhanced with high quality polarized sunglasses. Often overlooked for more vital tackle and accessories, polar

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Succulent Scampi

Plastic shrimp are some of the most effective shallow water offerings, yet many imitations ignore the natural behavior of distressed shrimp. Paul’s Di

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Let It Slide

Providing safe and secure docking solutions, TideSlide will change the way you look at dock lines. Incorporating the benefits of a floating dock, Tide

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Pushing The Limits

Anglers who are serious about shallow water access understand the need for a quality push pole. Carbon Marine is a leader in advanced carbon fiber and

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Tubular

Whether you’re traveling to a remote destination or the local shallows, it’s critical your gear is protected along the ride. Fly rods are fragile and

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Save Your Skin

Designed to protect your hands from the sun’s damaging ultraviolet rays, Pelagic’s Ultra-Light Sungloves are a must have for anyone who spends long ho

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Blistering Baitcaster

Anglers who enjoy the accuracy and performance benefits of baitcasting reels will feel well equipped with Abu Garcia’s Revo Toro NaCl in their hands.

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Night Watch

With the release of their next generation First Mate II line of handheld thermal night vision cameras, FLIR provides users the power to see in the dar

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Spot On

A leader in fish finder technology, Furuno is building upon that standard once again with the introduction of the DFF1-UHD with TruEcho CHIRP. Designe

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On Call

Providing instant and accurate positional data, as well as DSC communication for ultimate safety and situational awareness, Simrad’s HH36 VHF takes ha

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Where You Want It

Successful offshore anglers know that monitoring satellite data is crucial for locating promising stretches of water. Thankfully, Terrafin provides se

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Sealed Solution

Created with outdoor enthusiasts in mind, the new FoodSaver® GameSaver® Vacuum Sealing System features a rugged design with integrated carrying handle

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Get Lucky

Attention inshore anglers. The new Airhead from D.O.A. Lures needs to occupy space in your tackle box. Wherever you fish, this innovative soft plastic

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Cranking Power

If you’re in the market for a light tackle reel that provides significant pulling power you need to check out the SG from Release Reels. Manufactured

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Bare The Elements

The OtterBox Armor Series case is a reinvention of an OtterBox classic and provides protection against water, drops, dust and crushing force. Metal la

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Keep It On Lock

If you fish and hunt in Florida you need to check out the newly released Sportsman Safe App. Providing outdoorsmen the tools they need to succeed, thi

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Alluring Lure

After chasing marlin around the world, Captain Roddy Hays decided it was time to put together a series of traditional shell head lures for big fish fa

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Hoo’s Your Daddy?

Are you ready to rock the rag? Everyone knows how important it is to protect your skin from harmful UV rays, but stylish bandanas from Hoo-Rag have be

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Convincing Cadence

Outfitted with a deep diving lip and stainless steel ball that transmits an irresistible rattle and vibration, Rapala’s Clackin’ Magnum can plummet to

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See More

Available as a combo model—as well as a standalone fish finder or chartplotter—Lowrance’s Elite-7 Hybrid Dual Imaging (HDI) series is the newest addit

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Virtual Vigilance

Committed to providing high quality marine safety products, Vesper Marine’s AIS XB-8000 WiFi Transponder is a dedicated safety solution that delivers

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Hands On

Raymarine’s new a-Series brings high performance multifunction navigation to a sleek, compact, and full-featured 5.7″ touchscreen display. Engin

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Charting The Future

Providing access to the most accurate and up-to-date navigational tools, Wavey Line Charts available for the Fugawi X-Traverse platform provide marine

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To The Top

Expanding on their extensive line of jigs for vertical and subsurface presentations, Shimano is proud to introduce the Orca series of topwater lures.

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Performance Apparel

The marine environment is brutally harsh and whether you fish inshore or offshore you need to prepare accordingly with only the highest quality textil

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Full Eclipse

If you care about protecting your skin from harmful UV rays, you need to get a pair of Tailin’ Toads. The original fingerless fishing gloves, Tailin’

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See More

Awarded Best Eyewear at the recent ICAST, Costa Del Mar’s newest addition provides ultimate visibility while enhancing depth perception in early morni

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Mythical Status

The result of over 60 years of rod building expertise, Seeker Hercules Series rods are what legends are made of. Constructed with S glass composite bl

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What Lies Beneath

At one point in your life you’ve likely wondered what the ocean floor looks like. Without purchasing an expensive submarine or ROV, there’s simply no

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Take A Seat

For over 20 years, the team at ALPS has been developing leading rod components with the goal of enhancing fishing experiences worldwide. Manufactured

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Castaway

Meet the newest addition to your arsenal. Built for powerful targets roaming saltwater flats and near-shore venues, Daiwa’s Lexa 300 high capacity bai

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Talk Is Cheap

With a number of powerful satellite communication systems now available for traveling anglers who enjoy getting off the grid, there’s no reason not to

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Low Cost Sounder

New for 2013, SI-TEX is proud to introduce their SVS-750 Digital Echo Sounder. An affordable color machine that combines professional-grade features a

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Cruise Control

Recognized as one of the leading providers of trusted autopilot solutions, Simrad was recently awarded Best Autopilot at the 2012 NMEA Product Awards

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