Strength in Numbers

Ever since anglers began presenting artificial lures, the goal has been to fish the most lifelike offerings possible. Lure manufacturers continue to i

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Rapala BX Minnow

Built on a classic Rapala balsa body and encased in a durable copolymer shell for unbeatable toughness, the new smaller size 07 BX Minnow is a sleek b

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Penn Slammer III 5500

Back by popular demand, the Penn Slammer III series is tougher than ever. The versatile 5500 boasts a 6+1 stainless steel bearing system and 5.6:1 gea

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Wahoo Warfare

High speed trolling in hopes of tempting an apex predator is a science, and don’t think otherwise. The artful tactic of presenting an appealing spread

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Lip Lingo

The crankbait is a staple with experienced bass fishermen. With a simple retrieve, the bait naturally wobbles and rolls to portray its lifelike profil

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Canyon Reels Salt 5000

Providing an impressive drag rating for its compact size, the new Salt 5000 spinning reel will propel anglers to incredible feats on relatively light

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Owner Inshore Slam Hooks

Manufactured from high carbon steel, which lends to thinner wire hooks for livelier natural bait action and increased penetration, the Owner Inshore S

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Aspen Reels 400 Mid-Arbor

With more than 60 years experience in the commercial machining of valuable metals like bronze, steel, iron and aluminum, the team at Barrel Service Co

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Get in Line

Just a few short years ago, line selection was really only a choice between manufacturers, not material. With great advancements in line material and

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Smooth Operator

There’s not much that tops the sight of an enraged game fish clearing the water as it attempts to kill a frisky live bait splashing on the surface. Ki

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Release Reels LG

The Release Large Game conventional lever drag reel is closely modeled after the proven SG. While the SG retains firstborn notoriety, the LG has taken

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Get Tight

While Gamma copolymer lines are produced with a unique process that alters the molecular structure to create a stronger and more flexible line, their

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Rod Warrior

With 25 casting, spinning and conventional models engineered for maximum sensitivity and hook setting power, Cousins Tackle’s new Florida A1A Series r

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Witch Hunt

As archaic as it is, the legendary gathering of mylar skirt material known worldwide throughout the commercial and recreational angling community as a

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Reel Deal

Weighing just 17 ounces and featuring a 6:1 gear ratio, the Arribe 1200 reel is incredibly light and impressively equipped for its small signature. Bu

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Disappearing Act

In an effort to fool leader shy game fish and assist in the battle against breast cancer, Seaguar has introduced Pink Label fluorocarbon leader materi

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Drop and Crank

Jigging reels need to be bulletproof and the Maxel Ocean Max lives up to the harsh demands. The rigid construction features a one-piece fully machined

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Tongue Tied

Just when you thought you’ve seen it all, another lure comes to market and shocks the industry. The Tongue Slapper is a soft plastic jerk spoon that w

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A New Leader

The SpoolTek Pro Series Hybrid Plug is an innovative offering that utilizes concealed leader technology to make certain hooked fish remain hooked. Wit

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Reel Deal

With a line of proven big game trolling and jigging reels, Canyon Reels is proud to introduce the DJR3500 spinning reel designed for inshore applicati

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Get Tight

A leader in high-performance braided fishing line and fibers, Western Filament’s Tension Lock Technology TUF-Line XP provides superior strength and vi

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Mahi Magic

With slammer season upon us there’s no better time to troll up dinner. Lure’M In produces seven proven trolling lure designs, although their Mini Bubb

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A Star is Born

Through meticulous construction and craftsmanship, innovative designs and advanced components, Star Fishing Tackle has provided anglers with high qual

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Instant Chum

Are you tired of trekking to the tackle shop to purchase frozen blocks of chum? Why not utilize your leftover bait and fish scraps instead of simply f

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Take Out The Twist

Dread when it comes time to put fresh line on your light tackle reels? Can’t seem to avoid line twist? With the Ultimate Line Winder you’ll be able to

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Use Protection!

Whether through typical use, transportation or storage, rod gimbals can become damaged and also damage boat surfaces like teak and fiberglass. Protect

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Soft Touch

Paul Brown began making lures in his garage in 1974, and MirrOlure’s new Soft-Dine is the result of Paul’s watchful eye. Featuring a tapered body with

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Ready To Fish

With combined efforts from American Fishing Wire & HI-SEAS, anglers now have endless choices when it comes to selecting terminal tackle components

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Rod Clusters

Anglers and boaters rarely consider the tremendous effort required to design, manufacture and service the countless components and accessories that en

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Reincarnation

With the relaunch of the Carrot Stix brand, anglers can look forward to some of the most unique rods on the market. While Carrot Stix was once plagued

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Jamming

The Rogue is Wild River’s unique tackle bag that features an integrated audio system designed to work with all MP3 players and smartphones with a TRS

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Monofilament

Anglers and boaters rarely consider the tremendous effort required to design, manufacture and service the countless components and accessories that en

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Out Of The Park

At the recent ICAST show HI-SEAS unveiled their 100 percent copolymer Grand Slam Fluorocarbon Coated fishing line. Virtually invisible and perfect for

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Less Is More

For the most lifelike live bait presentation it’s imperative you rig with thin wire hooks. Gamakatsu’s new Nautilus Light circle-hook is manufactured

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Chill Out

Insulated coolers are as important as any piece of tackle and to ensure maximum ice retention it’s imperative you choose a high quality marine grade c

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Night Eyes

Founded by avid anglers, StreamWorks is dedicated to providing high quality fishing tools and accessories to make your time on the water more enjoyabl

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Bring It Back

One of the most productive wahoo lures of all time, the Yo-Zuri Bonita was recently redesigned to provide anglers even more of an advantage. The Bonit

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Succulent Scampi

Plastic shrimp are some of the most effective shallow water offerings, yet many imitations ignore the natural behavior of distressed shrimp. Paul’s Di

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Tubular

Whether you’re traveling to a remote destination or the local shallows, it’s critical your gear is protected along the ride. Fly rods are fragile and

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Blistering Baitcaster

Anglers who enjoy the accuracy and performance benefits of baitcasting reels will feel well equipped with Abu Garcia’s Revo Toro NaCl in their hands.

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Get Lucky

Attention inshore anglers. The new Airhead from D.O.A. Lures needs to occupy space in your tackle box. Wherever you fish, this innovative soft plastic

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Cranking Power

If you’re in the market for a light tackle reel that provides significant pulling power you need to check out the SG from Release Reels. Manufactured

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Alluring Lure

After chasing marlin around the world, Captain Roddy Hays decided it was time to put together a series of traditional shell head lures for big fish fa

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Convincing Cadence

Outfitted with a deep diving lip and stainless steel ball that transmits an irresistible rattle and vibration, Rapala’s Clackin’ Magnum can plummet to

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To The Top

Expanding on their extensive line of jigs for vertical and subsurface presentations, Shimano is proud to introduce the Orca series of topwater lures.

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Mythical Status

The result of over 60 years of rod building expertise, Seeker Hercules Series rods are what legends are made of. Constructed with S glass composite bl

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What Lies Beneath

At one point in your life you’ve likely wondered what the ocean floor looks like. Without purchasing an expensive submarine or ROV, there’s simply no

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Take A Seat

For over 20 years, the team at ALPS has been developing leading rod components with the goal of enhancing fishing experiences worldwide. Manufactured

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Castaway

Meet the newest addition to your arsenal. Built for powerful targets roaming saltwater flats and near-shore venues, Daiwa’s Lexa 300 high capacity bai

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Ring The Bell

Everyone knows that chum brings the waters to life, but keeping frozen chum on your boat for extended periods of time can be a real challenge. Snapper

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Flapjack

For over 50 years Ahi USA has been developing, refining and creating the most effective and dependable cast nets on the market. Paving the road for ma

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Get Hooked

Retaining the quality, craftsmanship and integrity of the time-tested Shimano Tiagra, the Hooker Electric reel drive will transform your favorite work

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Blazing Trails

While the role of olfaction varies from species to species, it is a well known fact that game fish have an advanced sense of smell. Developed in Austr

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On The Horizon

For most anglers jigging is synonymous with a vertical presentation, but when fish are close to the surface or on the move anglers are missing a major

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Wet Dream

Designed specifically for sailfish and white marlin tournament enthusiasts, Shimano’s new Talica 20BFC (Billfish Concept) offers die-hard anglers a se

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Love A Good Tease

Offshore anglers can’t argue against the effectiveness of hookless teasers, and to the delight of bluewater hunters RIP Offshore Products is proud to

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Redfish Beware

Developed by longtime tournament pro, writer and lure designer Bernie Schultz, Hildebrandt’s Drum Roller was designed with a lifelike appearance that

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The Uprising

With over 20 years experience working with the most prominent rod builders in South Florida, Revolution Rods is stepping up and taking over the game.

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Tight Spread

If you enjoy trolling for pelagic game fish you probably wouldn’t mind increasing your catch rate. One of the newest players in the game, Woolybooger

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Capable Cutlery

While catch and release sport fishing is the wave of the future, some game fish are simply destined for the dinner table. If you are fed up with fille

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Knockout

Getting the most out of your catch starts long before your fish hits the ice. While the struggle to the boat causes excessive lactic acid buildup, you

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Shallow Water Sniper

Available in ten models from 6’6″ to 7’6″, Star Rods is proud to introduce their new series of Seagis inshore rods. Continuing

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Size Matters

With sailfish occupying area waters, anglers looking for the ultimate light tackle powerhouse should pay close attention to Alutecnos’ latest release.

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Ready To Go

If you’re interested in ready-to-fish solutions you owe it to yourself to check out Red Eye Trolling Lures. Whether it’s their Mahi Slayer or Mini Hoo

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Secret Weapon

If you want to catch fish like the professionals you need to rig like the professionals. Traditional rigging methods require time and expertise. Fortu

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Acid Wrap

Need a fresh stick to ring in the New Year? Local Hooker Acid Rods are the most unique available and helped Wet Dream win the 2011 IGFA Offshore World

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Proven Producer

Made famous in Southern California where local fleets routinely toss iron, Tady Lures have since proven their effectiveness with a variety of species

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A Legend Is Born

Although you may not be familiar with Atlas Reels, all you need to know is that these compact workhorses offer incredible performance attributes witho

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So Fly!

Feathered Jewel custom fly-fishing pins are a one-of-a-kind gift for both men and women—the perfect accessory for your lapel, hat or tie! These remark

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Ethanol Buster

Ethanol is extremely corrosive and can be detrimental to your engine if not properly blended with the gasoline in your fuel tank. Fortunately, Biobor

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Spinner Solution

Utilizing patent pending manufacturing techniques, Western Filament is proud to introduce TUF-LINE DuraCast. Delivering the strength and diameter adva

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Balls to the Wall

Designed for increased performance and longevity, Bullet Weight downrigger balls will keep your offerings in the strike zone. A keel fin keeps your ba

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Deep Slayer

Big on features and quality components, Sceptre’s Gladiator Series Black Widow deep drop rod is ready to be put to the ultimate test. Incorporating th

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Out Of The Park

Grand Slam® Select is the newest addition to the family of high quality monofilament fishing lines offered by HI-SEAS. This 100% copolymer fishing lin

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Did You See That?

If you enjoy fishing with topwater plugs you need to become familiar with the Whopper Plopper 130. The newest member of River2Sea’s Larry Dahlberg Ser

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Fish Beware

StingRay Tackle is proud to introduce Offshore Aqua, a new series of high performance offshore spinning reels that won’t break the bank. With 8

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Innovative Storage Solution

A leader in innovative tackle storage, Plano was recently awarded the prestigious ICAST Best of Show award in the Tackle Management category for its G

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Fish the World

St. Croix’s Tidemaster inshore travel rods are the perfect solution for anglers on the go. Handcrafted with SCII graphite blanks and outfitted with to

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New Twist

Inspired by the most successful fly patterns in the world, Buggs Fishing Lures transfer the best fly-fishing concepts to lure fishermen. Their hand-ti

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Just Add Water

Over the past few years, Fathom Offshore has become synonymous with impressive billfish catches. However, the tournament quality lure crafters are pro

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When Seconds Count

Introducing the revolutionary Quick Switch Lure. Designed with a unique two-piece, snap in design, this chugger head lure splits apart, allowing angle

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Hoo’s Your Daddy?

If you’re looking for the ultimate high-speed wahoo lure BigBite Offshore has you covered. With the perfect combination of weight, length and durabili

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Bite Me

American Fishing Wire is proud to introduce Titanium Surfstrand®, the ultimate wire leader with incredible bite protection, flexibility and finesse. A

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Skirt Appeal

Over the years there have been mixed results when it comes to trolling skirts. Some produce…and some produce marginal results. J Camm Fishing Lures pr

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Eliminate Tackle Failure

When equipment failure isn’t an option, the CHAOS Tournament Kite Rod is a must have. Anglers often overlook the importance of their kite rod until it

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Jet Set

Drive fish crazy with the most revolutionary lure on the market. The VENTI-LURE was created by incorporating the Venturi Principle into the functional

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Sweet Tooth

Vertical jigging is growing in popularity as an effective method of catching a wide variety of species. The Roscoe Jig features a unique shape that’s

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Attract Big Girls

If you’re in the market for a new and exciting big game teaser then you owe it to yourself to check out RIP Rattler. Designed to pop and ‘breathe’ eve

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Sinuous Soft Plastic

While soft plastic baits are often associated with inshore species, innovative big game anglers have learned these amazingly lifelike offerings are eq

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Use It Or Lose It

Anchor Saver is designed to release and retrieve a stuck anchor. The key to this system is the combination of the component design and the concept of

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Game Changer

In partnership with GORE-Tex®, Sufix has created a breakthrough in fishing line. Awarded Best Line at the 2010 International Convention of Allied Spor

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The Secret’s Out…

Ballyhood, a legendary manufacturer of trolling lures and rigs designed to catch fish and not fishermen, has done it again. The company’s latest 3oz.

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