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Field & Stream cites the Brella® 1010Z as one of the Best New Fishing Apparel Products of 2019

ROCHESTER, NY.   Field & Stream, one of the leading fishing and outdoor sports magazines, has cited the Brella 1010Z as one of the best fishing products to buy in 2019.  The article states:

 “The Brella Brella 1010Z is a customizable, non-restrictive, packable, waterproof, and breathable rain jacket that ensures freedom of movement. While the general shape will, indeed, remind you of a poncho, a closer look reveals a full-length front zipper, a zippered chest pocket, and snaps to adjust the fit around the arms and waist. Best of all, the Brella 1010Z weighs only 12 ounces—perfect for packing.” (


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The Brella is ideal for those that work and play outdoors, covers a backpack, keeping you, the backpack and its’ contents dry, and is ideal for spectator sports, or just walking the dog.  The MSRP for the Brella 1010Z is $89.

 The Brella has several unique and novel features:  guarantees non-restrictive,  freedom of motion for the upper body and arms,  you can customize the fit around the waist and sides and peel the head piece back 1-4” to customize user peripheral vision.  The Brella is patented and is lightweight, ventable, packable, unisex and has Universal Sizing™… one size fits most and can also be branded.

The Brella reduces heat build-up by venting through the bottom, the sides and around the head area.  Cross ventilation occurs by adjusting the snaps on the bottom and sides to conditions, a novel approach to keeping the user cooler.

The Brella … Customizable, Non-Restrictive, Ventable, Waterproof OuterWear.™