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Flambeau Hires Norton as Director

MIDDLEFIELD, OHIO – Flambeau Outdoors, a leader in fishing tackle storage, game calls and realistic hunting decoys, announced today that Kim Norton has joined the company as Director of Marketing.


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Photo: Flambeau Outdoors announces a new director –

Norton brings 25 years of sales and marketing experience in hunting and fishing to Flambeau Outdoors.

“As we hone the direction of our iconic outdoor brand, I’m confident Kim’s leadership will play a crucial role,” said Chris Gurreri, President of Retail Markets and Packaging Group at Flambeau, Inc. “His broad experience and proven success in developing and marketing products for the outdoor enthusiast makes him a great fit.”

Norton most recently served as Product Line Manager at Cabela’s and was responsible for all phases of house branded product development. Previously, Norton was promoted from Director of Merchandising and Marketing to President at Van Dyke’s (a Cabela’s subsidiary involved in taxidermy and home restoration markets). He has also managed the saltwater division of Pradco Fishing and served as Vice President of Sales and Marketing at Brell Mar Products.

About Flambeau Outdoors

Flambeau, Inc., is a member of Nordic Group of Companies, Ltd. Nordic Group (headquartered in Baraboo, Wisconsin) is a privately held holding company consisting of subsidiaries with 22 facilities, and 23 marketing units around the world with over 2,400 associates. Nordic Group companies manufacture and distribute plastic, seating and transportation products worldwide for industrial, commercial and consumer markets. Flambeau Outdoors, a division of Flambeau, Inc., is a widely recognized manufacturer of quality, innovative outdoor products for the hunting and fishing enthusiast. Flambeau Outdoors is located in Middlefield, Ohio. For additional media information, please contact Chris Hrenko at Pale Morning Media,