Press Releases

HOOK Optics made for fishing by fishermen with 40 years of optical experience.

Hook Optics lenses are custom colored for fishing by fishermen. Designed to reflect the truest colors in the spectrum. The clarity and resolution is phenomenal. Wow has been the reaction from all when putting this gear on your face.

Hook Optics lenses include:
Superior hydrophobic and oleophobic treatments – which make their lenses easier to clean than most while repelling oil, water, suntan lotion and more.

Premium hard anti-scratch coatings protect our lens from abrasions

InfraRed technology which blocks heat, stops up to 5X more infrared light than any standard polarized lens and blocks facial recognition!

Hook Optics teamed up with Zeiss, the best in the business, Their motto is vision without limits — there are no limits to what you can do. Their goal was to create a WOW factor so all can see an immediate difference.

Protect your eyes like you protect your skin. Hook Optics mold injected frames are 100% Made in Italy. Lens options include: Glass, Thermoforce and polycarbonate both in gray base or copper base lenses.  Frames are durable, lightweight and comfortable. Check out the hottest new brand on the market today at hook