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Insight Genesis™ Adds Mac & Mobile Compatibility and Direct Web Upload

Tulsa, Okla. – Insight Genesis™, the custom map-generation tool for Lowrance, Simrad NS and B&G Zeus series chartplotters, announced today the latest update to its premium map-making service — Apple Mac and mobile device compatibility.


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Insight Genesis™

Significantly expanding access to Insight Genesis, the service’s new HTML5 architecture creates exciting ways for boaters and anglers around the world to access and enjoy the map-making experience. The online service leverages the multi-platform capabilities of HTML5 to offer compatibility with Microsoft™ Windows®, Apple OSX and iOS, Android and Windows Mobile devices. Sonar logs can now be analyzed and reviewed on PC or Mac computers, as well as Apple, Windows and Android mobile phones and tablets*.

In addition, a new Web Upload tool has been implemented allowing users to upload sonar logs directly from their web browsers without the need for a separate desktop application — further enhancing the experience, especially for Mac users.

“We are pleased to bring this new level of compatibility to Mac and mobile users,” said Leif Ottosson, CEO, Navico. “Boaters can now create maps from their own sonar logs to capture customized detail and contours for their favorite boating and fishing areas, regardless of their computing preferences.”

Insight Genesis will, for the time being, continue to support the existing Microsoft Windows-based application and upload process. Customers are encouraged, however, to use the new online uploading capability to ensure access to all of the latest service enhancements.

For more information about Insight Genesis, visit and For more about the complete line of Lowrance, Simrad Yachting or B&G marine electronics, please visit, and