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Lowrance Announces Price Reductions

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced retail-price reductions up to $400 on HDS Gen2 Touch models and bundles, beginning September 1, 2015.


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Photo: Lowrance –

The award-winning HDS Gen2 Touch fishfinder/chartplotter series gives users a high-definition, easy-to-use color touchscreen display with built-in Broadband Sounder™, StructureScan® HD and GPS chartplotting capabilities. Each system delivers the most expansive selection of cartography on the market including Lake Insight®, Nautic Insight®, Insight Genesis®, C-Map by Jeppesen® Max-N™ charts, Navionics® and more. HDS Gen2 Touch units are plug-and-play compatible with award-winning accessories including Broadband Radar™, SpotlightScan™ Sonar and GoFree™ WIFI-1 module.

Retail prices have been reduced on various HDS Gen2 Touch models sizes – including StructureScan HD bundles – as follows: $200 on the HDS-7 Gen2 Touch, $300 on the HDS-9 Gen2 Touch and $400 on the HDS-12 Gen2 Touch. This price reduction is applicable only for purchases made in the United States and Canada.

For more information about the HDS Gen2 Touch series – including more than 300 ratings and reviews by current owners – please visit .

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.


Andrew Golden
Rushton Gregory Communications
[email protected]