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Lowrance Partners with Phoenix Boats

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced its renewed OEM partnership with Phoenix Bass Boats. Under the terms of the renewed three-year agreement, Lowrance is the standard electronic equipment on all Phoenix high-performance bass boats.


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Photo: Lowrance –

Featuring Lowrance HDS® Gen3 displays and optional Lowrance boating and fishing marine-electronics gear, Phoenix boats are the ideal fish-finding machines. Cutting-edge Lowrance options for Phoenix customers include StructureScan® 3D – this revolutionary imaging technology quickly scans underwater terrain and fish-holding structure to create high-resolution, 180-degree super-wide, three-dimensional views – in depths to 300 feet and as far as 600 feet, port and starboard.

“Phoenix is proud to continue its strong relationship with Lowrance,” said Gary Clouse, president, Phoenix Bass Boats. “The perfect partner, Lowrance HDS Gen3 displays are the ideal fit for our high-end boats.”

“We are pleased to continue our partnership with Phoenix Boats,” said Leif Ottosson, CEO, Navico. “With our commitment to provide our customers the best in terms of quality, delivery and support — in addition to providing best-in-class fishfinding and navigation solutions — this agreement represents a big win for new Phoenix Boat owners.”

For more information about the HDS Gen3, StructureScan 3D, or the entire line of Lowrance marine electronics, or to locate an authorized Lowrance dealer, please visit .

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.


Andrew Golden
Rushton Gregory Communications