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New Westin Team Member in North America

Capt. Jay Withers joins Team Westin to strengthen the brands saltwater profile. Jay has an impressive list of accomplishments and awards in saltwater angling as well as his guiding services. “Westin is excited to have Capt. Jay Withers joining our team of anglers from around the world” Says Barry Stockhaus – Westin General Sales Manager – North America


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At the top of his game Capt. Jay Withers is a Co-Host of Guidelines TV, professional fishing guide and tournament angler. Born and raised in Ohio, his passion for fishing drove him to peruse his dreams in Florida. Over 15 years Jay has been running Silver Lining Charters near Boca Grande/Charlotte Harbor Florida. He has taken his love for the sport of fishing and shared it with thousands of guests with his guide service. As a technical angler, Jay likes to explore new presentations with artificial lures. His love for using artificial lures come from his largemouth bass fishing days in Ohio. The transition from freshwater to saltwater fishing has some similarities that he finds both exciting and challenging.

“With Capt. Withers experience both in tournament inshore saltwater fishing and daily guiding in the same fisheries, Westin is gaining a valuable person to help us grow the brand in this market” explains Westin’s Barry Stockhaus.

With over 20 nationally publicized articles written in several top magazines and well over 80 articles written by Capt. Whiters in various fishing publications. He is an active member of the Florida Outdoors Writers Association and proud member of CCA Florida. His deep-rooted passion for teaching different techniques opens up many opportunities for his seminars at local clubs to large retailers.

About Westin
The very first Westin lure was created by the late Ingvar Westin, a skilled toolmaker who wanted to make
a toy for his children. He carved a fish which wriggled and rolled like a real fish as they dragged it through
the water. And since it looked like an oversized pike lure, he Christened it the ‘Jätte’ – the Swedish word
for giant. The Westin Jätte was born, and with it was an entirely new fishing movement – the Westin roll.
Westin has grown to become a significant force in European lure, predator, and sea fishing over the years
and has been growing globally in a strong way over the last few years. Its expansion into North America
has been a steady success story, with much more still to come.

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