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Simrad signs Key West Boats

Tulsa, OK – Simrad Yachting, a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems, announced today its partnership with Key West Boats, Inc. With a reputation for uncompromising attention to detail, particularly in construction and design, Key West has established a history of a worry-free experience for owners and unsurpassed resale value for prospective buyers. Key West has selected the Simrad NSO evo2 system to be the standard navigation system for the new series of Billistic high-performance offshore fishing boats – adding value and excellence to this heritage.


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The Billistic 351 by Key West is the first of three exciting new models in the series. This beautiful 35-foot center console, designed for offshore fishing, is powered by three 300-horsepower Yamaha outboard engines and features a host of innovative technologies including the Yamaha Helm MasterTM joystick steering system. Key West and Simrad have partnered to develop glass bridge helms with the purpose of complete vessel integration and a modern flat dash look. The flagship of the Billistic series sports an NSO evo2 navigation system using dual 16-inch multi-touch glass bridge monitors integrated with Helm Master for autopilot and engine data presentation, and also features digital switching, SonicHub® audio entertainment, GoFree® wireless connectivity, open array radar, CHIRP sonar technology, and a RS35 VHF with remote Bluetooth wireless handset.

Setting a new standard in electronic navigation, the NSO evo2 brings big-boat glass bridge style to mid-sized powerboats. The system provides dual processors and video output that can drive the two 16-inch screens completely independently with different feature sets. It effectively gives boaters two multifunction devices (MFDs) for the price of one. Offering high-power processing for lightning fast charting, sonar, radar and entertainment on stunning dual widescreen displays, the NSO evo2 has nearly limitless capability for unrivaled integration.

“We pride ourselves on our customer-focused business model,” said Hutch Holseberg, president, Key West Boats.

Happy Key West boat owners are our best advertising, and they are our most valuable research and development. Ensuring they have a positive experience is our primary focus, and we are confident that installing Simrad systems for navigation, entertainment and system integration is the perfect way to accomplish our goal

“The NSO evo2 is designed to give boaters the most functionality with the easiest and most intuitive interface,” said Leif Ottosson, CEO, Navico. “Key West is single-minded in its pursuit of the smoothest ride for its customers, and we are excited to be selected as the focal point of this experience.”

For more information on the Simrad NSO evo2 or the entire line of Simrad Yachting marine electronics, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit

Andrew Golden
Rushton Gregory Communications