New Yearling BaitBall

LIVETARGET announces the arrival of the new Yearling BaitBall Series at major retailers and independent dealers throughout North America just in time

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Under the Microscope

Through time and technology, the evolution of the bass fisherman’s rod has advanced into a lighter, stronger and more efficient piece of equipment. Ju

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Grass Class

It’s been said that seagrass beds are the marine equivalent to tropical rainforests, and their function crucial to the ecological health of Florida’s

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The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

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The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural

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Gator Rx

Finding and fooling big trout in Florida waters is an awesome accomplishment, and one that requires an incredible amount of stealth, patience and educ

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