Show Your True Colors

The Finny Collection by Mojo Sportswear uses ComfortWeave™, which is a tightly woven poly fabric that also offers a sun protection factor of UPF 50, b

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Penn Slammer III 5500

Back by popular demand, the Penn Slammer III series is tougher than ever. The versatile 5500 boasts a 6+1 stainless steel bearing system and 5.6:1 gea

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Bob’s Machine Shop

There is a new essential piece of equipment for 2017: The Big D Trolling motor handle. It’s the latest boating innovation from Bob’s Machine Shop, dev

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GOST NT-Evolution 2.0

Designed to prevent the event, the GOST NT-Evolution 2.0 is a rugged, water resistant, wireless security monitoring and tracking system that provides

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SeaVee 270Z

A world leader in high performance, tournament tested sportfishing boats, SeaVee recently bridged the gap from open water to backwater with the introd

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RIGRAP CERAMAXx Super Cutters

Cutting through braid can be extremely frustrating, especially when you’re using inferior cutters with dulled or insufficient blades. Even specialized

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Bait Wars

Bait Wars

With countless natural and artificial offerings available to Florida anglers, and numerous different baits effective for various species across a wide

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Ready When You Are

Across the state’s varied inshore habitats, trolling motors are critical to successful outings chasing everything from tarpon to redfish. Purists clai

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High Times Mackerel

For most anglers it all starts at the local pier. Accessible, available and affordable, Florida’s fishing piers are the breeding grounds for future fi

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Raymarine eS Series MFD

Powered by Raymarine’s advanced LightHouse II user interface, the new eS Series line of HybridTouch multifunction displays give users the choice of si

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Dr. Dan’s SunStick SPF 30

< drdans1 Image 1 of 1 Dr. Dan's Sun Stick SPF 30 A safe and dermatologist approved method of protecting your skin from the sun’s harmful ultraviolet

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Beavertail 20 Lightning

Newly designed with the goal of producing the ultimate tournament equipped flats skiff, the Beavertail Lightning is 20 feet of pure speed and shallow

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Kristal Fishing 32A Plugs

Ideal for all DC marine equipment that requires 32A draw, the new marine connectors from Kristal Fishing are ideal for 12 and 24V systems. These updat

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Gulf Coast Open

The southwest coast of Florida is home to numerous events for competitive anglers looking to test their skills, but in its 5th year the Gulf Coast Ope

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Creek Wars

With most of the hype usually centered around big money inshore fishing leagues with professional teams of two fighting tooth and nail for notoriety a

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Soft Science Fin

A lightweight, lace up boat shoe with a self-draining design and breathable microfiber mesh upper, the Fin watermen’s shoe breathes like a fish. Ideal

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The Bottom Line

Going Green has been widely popularized over recent years as we look to implement environmentally‑friendly and ecologically responsible choices in jus

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Hooker Electric 4,500 Pump

Using the same technology that powers their incredibly fast electric reels, Hooker Electric recently released an impressive 4,500 GPH pump that’s not

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Furuno FI70

Keeping track of all the information that’s being transmitted around your vessel can be taxing, and trying to display it on a single MFD can take up v

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Tender Love

Whether you are making a quick trip to The Bahamas or long distance cruise to the Caribbean, dragging a tender along for the ride can enhance angling

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Lip Lingo

The crankbait is a staple with experienced bass fishermen. With a simple retrieve, the bait naturally wobbles and rolls to portray its lifelike profil

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RCI Optics Monster Hole 2.0

With incredibly stylish frames and the most advanced polarization technologies, RCI Optics provide precision clarity and phenomenal glare reduction to

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Rugged Shark Starboard

A rocking boat is a harsh environment, but with the right footwear you’ll be comfortable no matter the conditions. The new ultra-light Rugged Shark St

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FLIR AX8 Temperature Sensor

Combining thermal and visual cameras in a small, affordable package, the AX8 provides continuous temperature monitoring and alarming to safeguard agai

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Squid School

Closely related to octopus and cuttlefish, squid are some of the ocean’s oldest and most intelligent inhabitants, proving their adaptive abilities and

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Canyon Reels Salt 5000

Providing an impressive drag rating for its compact size, the new Salt 5000 spinning reel will propel anglers to incredible feats on relatively light

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Jupiter 41 Sport Bridge

While Jupiter Marine is synonymous with sleek and sexy outboard-powered center consoles, their newest model is a big change that blends the best of bo

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OceanLED Allure XFM HD

Continuing to innovative in the ever-changing LED market, OceanLED recently released their Pro Series HD Allure underwater lights that incorporate the

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Risk vs. Reward

I recently made a long‑range trip out of Venice to fish the offshore oil rigs and drilling platforms deep in the Gulf of Mexico. It was a long haul, b

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Simms Zipit Bootie II

With warmer air and water temperatures approaching with the coming spring season, active wade anglers will shed their waders in favor of lightweight b

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Shallow Sport X3

For years, Shallow Sport has been providing true inshore junkies with unique platforms specifically designed to idle, run and fish in the shallowest l

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Kill Zone

The introduction of underwater dock light systems has opened the door for anxious anglers around the state willing to explore a variety of aquatic hab

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Buck Knives Splizzors

Buck Knives, a trusted brand in outdoor knives since before your daddy was born, is happy to introduce the all-purpose Splizzors. This unique tool com

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Raymarine Dragonfly 4 DV

The all-new Dragonfly 4 DV is the most affordable CHIRP sonar ever produced. Equipped with Raymarine’s award-winning Visionality wide spectrum CHIRP s

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Eagle Eyes

I don’t care where in Florida you get your fix. Some aspects related to shallow water fishing are universal, and effectively reading the water is one

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Main Course

From tidal backwaters along the Panhandle to the tropical shallows of the Florida Keys and nearly every venue in between, shrimp are under constant at

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Simrad IS35 Digital Display

Designed to automatically display real-time data from NMEA2000 compatible engines and sensors, the IS35 provides boaters with quick access to engine m

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The Power Cast

Shallow water anglers hunting game fish throughout coastal and inshore arenas worldwide often rely on spinning outfits to get the job done. Advantageo

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Polar Bear H20 Coolers

Designed to withstand the harshest elements, high capacity Polar Bear soft-sided coolers perform like hard coolers, yet feature the storage and portab

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Bote Rackham

Simple, captivating, easy and enjoyable, stand up paddleboarding is one of the best ways to enjoy Florida’s widespread waterways and one of the fastes

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Owner Inshore Slam Hooks

Manufactured from high carbon steel, which lends to thinner wire hooks for livelier natural bait action and increased penetration, the Owner Inshore S

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Icom America M324G VHF

Continuing their quest of producing award-winning marine communication equipment, Icom’s M324G adds a host of benefits and upgrades to their already p

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Aspen Reels 400 Mid-Arbor

With more than 60 years experience in the commercial machining of valuable metals like bronze, steel, iron and aluminum, the team at Barrel Service Co

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Management Zones

While almost all of Florida’s wide ranging sport fish are protected by seasonal closures, bag limits or size limits, there are several species that fe

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Avoid That Sinking Feeling

Fishing and boating are enjoyable pastimes, but even with the proper safety precautions accidents happen. While it might seem straightforward, boats s

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Scout 320 LXF

Scout 320 LXF

With graceful lines, modern innovations and industry leading fit and finish, Scout’s 320 LXF defines sport fishing with uncompromising style and unequ

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Highlight Reel

When it comes to personal point-of-view cameras, GoPro has the market cornered with their lightweight, compact, rugged, waterproof, mountable and affo

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Simrad BSM‑3 Sounder

Designed for serious offshore enthusiasts, the BSM-3 is a high performance, dual-channel broadband sounder with CHIRP technology that provides a worki

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Smooth Operator

There’s not much that tops the sight of an enraged game fish clearing the water as it attempts to kill a frisky live bait splashing on the surface. Ki

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Robalo R242

The Robalo story of endurance, innovation and quality dates back to 1968 and the company’s first 19 foot boat. At present time, when many boat compani

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Release Reels LG

The Release Large Game conventional lever drag reel is closely modeled after the proven SG. While the SG retains firstborn notoriety, the LG has taken

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The Future Is Now

Technology never ceases to amaze and with the latest advancements, anglers have more at their fingertips than ever thought imaginable. While there are

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Uncover True Color

The compact and affordable Elite-3x fish finder from Lowrance features an LED-backlit color display with detailed 240×360 pixel resolution that h

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Blackwater 36

The Blackwater 36 was initially debuted at the 2010 Miami International Boat Show and made a big impression among the most discerning owners and opera

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Sticky Fingers

Over the years tackle manufacturers have undertaken extensive research, design and testing in an effort to mimic and portray the natural and chemical

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All Aboard

Whether setting up at the local sandbar or dropping the hook at your favorite reef, anchoring is a fundamental task that all mariners must be able to

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Pioneer 222 Sportfish

Built with uncompromising quality, the Pioneer 222 Sportfish is hands down one of the greatest entry level center consoles on the market. Whether you

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Save Our Souls

The United States Coast Guard requires signal flares to be replaced every 42 months. For a piece of safety equipment you hope to never use, that’s not

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Big Bite

Quality fishing pliers that withstand repeated abuse for many seasons are critical tools every angler needs within close reach. Precision cut from T60

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Light Your Way

LED accent lights are a great addition to any vessel, but in the past users had to choose a single color. As new technologies come to light, SeaMaster

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Double the Fun

The new Pro Angler 17T integrates the same great features of its predecessors, including two of Hobie’s patented MirageDrive pedal systems and Vantage

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Powerful Pulse

Providing complete situational awareness, Garmin’s next-generation 4 kW GMR 24 xHD dome radar pairs ease of use with advanced features typically reser

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Disappearing Act

In an effort to fool leader shy game fish and assist in the battle against breast cancer, Seaguar has introduced Pink Label fluorocarbon leader materi

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On Call

Accidents happen and with anglers often scouting off the beaten path help can be far away. Every boat needs a first aid kit and the Adventure Medical

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It’s Elemental

Whether it is through direct contact with the water or exposure to salt in the air, nearly everything that exists in the harsh saltwater environment w

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Into The Blue

While Humminbird is well known for their product innovations benefiting inshore anglers, the ION series expands on a platform of networked devices to

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Drop and Crank

Jigging reels need to be bulletproof and the Maxel Ocean Max lives up to the harsh demands. The rigid construction features a one-piece fully machined

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Joy Ride

Unlike traditional trailer tongue jacks, the Trailer Valet makes maneuvering your trailer convenient and easy. Whether lining up with a hitch ball or

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Gator Country

Two miles of previously lush green vegetation dotted with sandy potholes and carved by narrow channels—once home to monster gator trout—had been reduc

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Cat Cay Tuna Tournament

With massive streamlined bodies built for speed and long distance migrations, bluefin tuna are one of the ocean’s top predators. Although these magnif

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Full Color

Furuno’s NavPilot 700 series built an excellent reputation, but its monochrome display was long overdue for an upgrade. Thankfully, the new NavPilot 7

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The Future Is Now

Welcome to the next generation of outboard motors. The new 200 to 300 HP 3.4-liter V6 G2 outboards from Evinrude exceed emission and efficiency standa

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Counting Down

I learned how to fly fish in the backcountry and enjoy catching redfish and snook, but I’d like to broaden my horizons. What’s the best way to put mor

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Let it Slide

Designed for user-friendly access to coolers stored under center console leaning posts, the Universal Cooler Slide from Boat Outfitters makes cooler a

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Breaking Barriers

No matter the industry or activity, most don’t associate entry-level with high performance. However, today’s single outboard powered deep-V center con

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Venture 34 Forward Seating

Introducing their first 34-foot center console in 1995, Venture quickly climbed the ranks by providing customers with an outstanding ride and impressi

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Ice for Days

It’s certainly a bold statement, but this may very well be the last cooler you ever purchase. It may not be the best marketing strategy, but these coo

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