The Power Of Perception

Perception is reality, or at least to a hungry largemouth bass it is. Artificial lures that can craftily mimic the appearance of a predator’s natural forage undoubtedly become the most successful and sought after gadgets on the market. Each year tackle manufacturers labor with the goal of creating the most unique and realistic offerings possible, with design concepts ranging from snakes, shiners, mullet and mice, to frogs, shrimp and even birds—all molded, painted, packaged, and eventually purchased by anglers with high hopes of tempting big bucketmouths.


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Koppers: Featuring a realistic baitball within a crankbait body, the newest LiveTarget changes the game yet again.